SIGNAL THEORY: CANADA GOOSE x OC

This is a writing sample from Scripted writer emily bihl

Odd birds flock together. Inspired by the visual markers that create recognition among groups (whether animal or human) and subcultures, Opening Ceremony joins forces with outerwear giants Canada Goose to create a collaboration that's less secret society, more mutual admiration society.

A partnership born from our shared love for the daring & dauntless among us—whether arctic explorers, or simply the aesthetically adventurous—each brand has played to its strengths to create a hybrid capsule collection of outerwear that combines envelope-pushing prints and forward-looking silhouettes with the rugged, uncompromising craftsmanship with which Canada Goose is synonymous.

(Caption 1) AN UNUSUAL ADDITION TO CANADA GOOSE'S 11 PROPRIETARY FABRICS: EXCLUSIVE OC PAISLEY PRINT SILK.

(Caption 2) ARCTIC-QUALITY FEATURES FARE JUST AS WELL IN THE CITY— POLAR VORTEXES, DO YOUR WORST.

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emily bihl
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Creative copywriter with expertise in luxury brands, fashion and menswear, home decor, beauty, and lifestyle.
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