Direct Mail
This is a writing sample from Scripted writer Andrew Lerwill
Envelope copy
The contents of this envelope will give you the answers to lead a healthier and happier life.
Letter copy
How to be Zen during lockdown
Dear ____,
During these trying times, are you finding it hard to look after your mental and physical health? We know you value your fitness and well-being and understand the difficulties people are facing at the moment because of the gyms and other facilities being closed.
Well, there is a solution — Down Dog. The subscription service that brings the workout into your home.
What is Down Dog?
We provide video instructor sessions so that you can do yoga, meditation, HIIT and Barre sessions in the comfort of your own home. You just require the app on your phone or desktop and a space to work out.
Features
Whether a beginner or well-practised, you can customise the sessions to suit your level of experience and any physical requirements. You can choose:
· How long the session will last
· At what level you want to challenge yourself
· The voice of the instructor
· Background music
· A theme for the session (e.g. working on a particular muscle group; building stamina; manifesting compassion)
The algorithm will then produce a video to match your requirements, giving you a personalised experience that you would pay a lot of money for in a gym or fitness facility.
*What are other people saying about this novel sensation? *
"Down Dog gave me the freedom to continue my yoga practice and improve my skills. There is no app like this that gives you such simple instructions. It has really helped me to look after my mental health during these winter months. I will intend to use this even when the yoga studio reopens."—Alex Reynolds, London.
So how do I sign up?
All you need to do is go to https://www.downdogapp.com where you can register an account and then start straight away.
Take control of your health and join this growing community today!
Yours sincerely,
Down Dog
Tel: 020 5555 6666
Have questions? Then email us at hello@downdog.com
P.S Until the end of March, we are offering a half-price discount on annual subscriptions, so take advantage of this incredible offer!
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