Optimisation? Say Wwhhhhaaattttt? Boys: You've got a car. A nice shiny, new car. Well, that's what you want - what you've really got is a dirty, old banger. The clutch is going, it needs an oil change, it sounds like a tractor, the horn makes a squeak, there's a dent in the rear passenger side door and you can't open the boot (I have actually bought this car and I'm still angry). A quick run through the local car wash isn't going to transform your old banger into a Maserati. Girls: You're single. You want to find a date. You haven't waxed your legs or had your hair done for months. You've been avoiding the gym and loving cake too much. Make-up? What make-up? But you've got a great sense of humour. Bah! You need help to optimise yourself to your full potential. But slapping on some make-up isn't going to disguise the sound of your wheezing lungs when you climb the stairs with your hot date. I think you get the picture. There are many steps to take to fully optimise your website's potential. But first you need to take a good look at your website. You need to fully optimise it's appearance, what it says and it's efficiency. Optimisation is the mechanic to your car. Read our article Optimisation, Where To Start? Sign up for email up-dates to be an online wizard.