As an author, you're used to writing, most likely daily. However, there are many reasons you may not want to write your own blog posts — you may only enjoying writing in your familiar niche, you may not feel comfortable writing casual posts, or it is as simple as not having the time. Therefore, hiring a ghost blogger for your author page is an excellent way to market yourself while still having time to focus on what you enjoy writing — your own books.
In fact, you may not realize that ghost blogging for authors is done quite often. The thing is, unless you're ghost blogging yourself, you never know exactly who is doing it, but it's very popular. It's the same for HVAC businesses, IT consultants, or travel agencies: everyone needs a blog but not everyone knows where to start — even authors.
There are many reasons that you should have a blog if you are an author. You interact with more readers and become part of a community that shares your interests. Another reason is marketing purposes: a blog helps you reach more readers. By using keywords that target your demographic, you can not only entertain your current and potential readers but gain more by using a platform that allows you to extend your reach. Also, as The Book Designer points out in their article, "6 Compelling Reasons Why Authors Need to Blog," your blog will be your home base where you can point media and link to from other places you write.
Though the article makes the case that blogging for authors is important, it also admits that even for people who write for a living, it's hard to know where to start. While you may like the idea of a blog, not everyone knows exactly what they want to write and yes, that goes for writers too. By having someone else take over and do the blogging for you, you get full control over the blog posts, yet it frees up your time and takes the burden of writing posts off of your shoulders.
There is nothing wrong with wanting to increase your readership but not wanting to write blog posts yourself. And it doesn't have to be all or nothing: you can still write some of your own posts and leave the day-to-day writing to someone else.