Best Practices for Increasing Sales With Your Autoresponder Email Series
This is a writing sample from Scripted writer Jory Boyd
Best Practices for Increasing Sales With Your Autoresponder Email Series
Have you ever sent out an email to your customers, only to find that they never respond? Or maybe you've given up on sending emails altogether because it's just too hard to get people to buy what you have to offer. Autoresponders are a great way to build credibility as an expert in your industry, keep your brand top of mind, provide new content and promote products. They help you nurture relationships with your target audience by driving traffic back to your site and increasing conversions. But what makes for a great autoresponder? Here's some advice on how to use your autoresponder email series effectively so you can see more sales.
The Importance of Autoresponders
Autoresponders are one of the most powerful tools to help you maximize your sales. They are also one of the easiest to set up. Let's say you have a list of customers who have given their email addresses to download your latest ebook, "Productivity Hacks for Freelancers." You can create an autoresponder that will send them helpful tips about time management over the next two weeks. This way, you're staying in contact with customers and prospects without having to manually send out emails.
You may be thinking, "What do I write in these emails?" Whatever it is that you want. Send offers, share your knowledge or promote your products. The key is using the autoresponder series to establish credibility and nurture relationships.
Define Your Audience
Before you dive into writing an autoresponder series, it's important to define your audience's pain point. This will help you create relevant content that will resonate with them and encourage them to take the desired action. For example, if you're selling a weight-loss product your target audience might be people who have been struggling to lose weight. Defining the pain point for your target audience is essential for creating content that will resonate with them and drive sales.
Craft a Compelling Message
The first thing you should think about when designing your autoresponder is your message. Your email should offer value to your recipients. The more helpful the information, the better the response rate will be. One strategy that often works well is to create a series of emails that provide actionable tips for success. This can be done in a variety of ways. One example is to create a series of emails that outlines steps to take to achieve a goal. For example, if you are selling coaching services, you could start by asking the recipient what they would like to achieve and then provide them with steps to get there based on their answer. Whatever you decide to do, make sure it adds value!
Create A Personalized Experience For Each Customer
One of the best ways to increase conversions with your autoresponder email series is through personalization. This means tailoring your messages to your customers and prospects based on their purchase history, preferences, and interests. If you send out a promotional offer for a new product or service, you can use a customer's previous purchase history to anticipate their interest level in the offer. This way, you won't annoy customers who have no interest in your promotions.
Include Testimonials From Happy Customers
People want to buy from you because they trust you. One way to gain a prospect's trust is by including testimonials from satisfied customers in every email. A well-written testimonials section will let people know that other people like them have purchased and been happy with your product. An impressive testimonial will encourage them to purchase as well.
If you're struggling with finding testimonials, take a look at social networks like LinkedIn or Facebook to find your happy customers. Ask for permission to use their comment in your autoresponder series.
Be Consistent With Timing And Frequency
Next, you'll want to figure out how often you want your autoresponder emails to go out. Some people like to send them monthly, others every two weeks. Once you've decided on the frequency, you'll need to set up a schedule for when the emails will go out. This can be as simple as setting up a calendar reminder for yourself or using an automated email service that will send the emails for you.
It's also important to be consistent with timing. For example, if your autoresponder emails are set up to go out every Monday at 10 am, they should always be sent at 10 am on Mondays. One of the best ways to avoid any confusion is by using an automated email service that sends your emails at specific times during the day.
How long do you want each email in your series to be? It's fairly common for people to use between 3-5 emails per series. However, statistically, a series of three emails tend to perform better. A report from GetResponse suggests that "short and sweet is better – while open (96%) and click (39%) rates on single-message cycles are very high, those with more than 3 messages see a marked drop-off in response rates." The bottom line is you don't want to overload your customers and prospects with too many messages.
Send Emails That Are Useful To Your Customers
The best way to get customers to open and read your emails is to send them something useful. And by "useful," we don't just mean that they'll save a few bucks on your products or services. We're talking about providing them with information that will help them in their day-to-day lives.
There are many ways you can do this—you could offer tips and suggestions, give them advice from experts in the field, or share educational content from outside sources. The key is making sure it's valuable to your customers. In other words, you want to make sure that when people open your email, they'll be able to put it right into practice and start experiencing the benefits right away. The more valuable your emails are, the more likely they'll be opened and read!
Use Images, Videos Or Audio In Your Emails
You want your customers and prospects to engage with your email campaigns. To help them do that, be sure to include images, videos or audio in your autoresponder email series. Images make your emails more visually appealing and increase the chances that people will be interested in what you have to say.
Videos are also a great way to engage with your audience because they're interactive and entertaining. They are a great opportunity to demonstrate how the product works.
Lastly, including audio in an email is another great way of engaging with your audience. For instance, if you have a podcast on iTunes or Spotify, link back to those platforms from your autoresponder so people can subscribe without leaving the email.
The text-only version of an email may not always be enough to interest someone in what you have to offer—especially when there's so much competition out there! Adding multimedia is just one way that you can increase engagement rates and turn prospects into paying customers.
Include a CTA At The End Of Each Email
One of the best practices for increasing conversions with your autoresponder email series is to include a Call-to-Action (CTA) at the end of each email. According to Neil Patel"One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency."Business News Daily suggests that "Marketing that does not have a CTA can leave prospects feeling unsure of what to do and, worst of all, result in them doing absolutely nothing and moving on, forgetting all about what you offered." Whether it's to visit your site, download a free eBook, leave their contact information, or purchase your product your CTA is the vital piece to get them engaged with your brand.
Autoresponders are one of the most powerful marketing tools for your business. Used properly they can help you maximize your sales. Our team of crafty copywriters has over a decade of experience designing email autoresponder series. We've helped brands increase engagement rates through messages that compel action. Reach out to us today to see how we can boost your sales with an autoresponder email series that converts.
Jory is a seasoned writer specializing in content strategy and content writing for IT and SaaS companies around the globe. As a former software developer, he can translate the most complex topics into an easily digestible format. With over 10 years of experience as a writer and entrepreneur, he enjoys helping companies expand their online presence.