4 Advantages Content Brings to Your Marketing Strategy
This is a writing sample from Scripted writer Karis Bronowski
If you've been in the marketing field for any time at all, you've probably heard the term "content marketing" used. You likely assumed that it has to do with using content to marketing your products and services, but having a better understanding of content marketing and the advantages of using it will help make your overall marketing strategy significantly more effective.
Content marketing is about providing valuable content to your current and potential clients - information related to your particular industry or even your products that will be helpful to them in their personal lives or their business endeavors. A strong content marketing strategy takes time to plan and execute, but in the long-term will greatly boost the quality of and success of your marketing efforts. Just a few of the advantages of content marketing include: making it easier for prospects to find you on the web, showing your expertise in your field, and providing content to repurpose for other marketing efforts. Content marketing is also more valuable than advertising when it comes to convincing potential clients.
Content is How New Clients Find You When most people have a question they need answered, regardless of the field, their go-to source of information is likely going to be the Internet. An effective content marketing strategy, based on research of your ideal clients and relevant keywords, will help you ensure that your website and content will be ready with the answers to those questions. Consistently creating articles and blog posts that are relevant to your industry and audience will increase your ranking on search engines like Google - making it easier for new clients to find you.
Content Shows Your Industry Expertise Outside of a physical demonstration of your product or service - which may not be easily possible on the web, there is little you can do to convince potential buyers that you are knowledgeable in your field. Content is one way you can show that you are truly an expert in the processes and relevant information for your industry. The larger the body of accurate, useful and detailed information you can provide to your audience, the more these readers will be able to trust you - and that trust translates to those same readers turning to you when they are ready to make a purchase.
Content is Not One-Time Use The content that you create for your business is not - and shouldn't be - something that you just use once and forget about. Along with providing continuing value through search engine ranking, the content that you create for your blog or website can be repurposed and used in other ways and on other platforms. Your article might find new life - and additional prospects - when turned into a professional presentation or a newsletter to your email list. Alternately, answers to frequently asked questions or support tickets can be easily turned into an article for your blog. To give your content the longest lifetime possible, it's also important to ensure that your content stays relevant by reviewing and updating it as needed.
Content Means More Than an Ad Advertising may be the more traditional and obvious way to market your goods or services, and while it may be effective in certain situations, content marketing has been found to be more meaningful to potential buyers. Nearly anyone can put together an exciting video to accompany their product and make compelling promises - but showing up on your website and the broader Internet with a thorough body of content can help you back up your advertisements with information that shows you know your business and aren't just out for a quick sale.
Although building a content strategy and solid base of content takes time and thought, but it is well worth the cost. With the advantages of having a higher search engine rank, showing your industry expertise, re-using content on multiple platforms, and showing more value than advertisements, content marketing is sure to make your marketing strategy more effective.
Just ask my family - I've been a writing fiend since I learned as a first grader that I could write stories like those I loved. While I temporarily pursued other careers, in college I returned to writing as Technical and Professional Communication major. I learned how to write logically and clearly while avoiding unnecessary words that detract from the message. I wrote a wide variety of content from reports to user-friendly instructions, learned to adhere to various style guides including MLA and the Chicago Manual, and how to properly and quickly edit writing.