3 Ways Professional Copywriting Can Benefit Your Business (Blog)
This is a writing sample from Scripted writer Ashley Hicks
3 Ways Professional Copywriting Can Benefit Your Business
December 29, 2020
You have an Instagram, Facebook ads, a website, blog posts, Pinterest and all the things to write for. ** How overwhelming, am I right?! **
If you're teetering on the decision to outsource some of your writing work, here are 3 ways hiring a copywriter can help your business, and take some of the work off your plate.
*1. Connect you with your target customers through engaging copy. *
Have you ever had that moment when looking through websites for a product or service that you need and you find yourself staring off into space because everything-single-site looks the same? You want to be sure your brand stands out in the noisy online space and that your content doesn't bore your readers to sleep.
Engagement is the number one key to writing social media posts, blogs, ads, website copy, emails, and anything other forms of writing you use to promote your business.
Engaging copy is conversational - your reader wants to feel as if you are speaking directly to them. A copywriter can help you make sure your audience not only has something to read, but something that will help them engage and connect with your brand, products, or services.
*2. Share your benefits and values through tailored content. *
Now more than ever, people are looking for companies that represent their values and interests. Helping your customers understand your shared values is a great way to build transparency, trust, and brand loyalty.
Customers feel most valued (and buy more) when they feel they can identify with your company. To build that relationship with your customers a copywriter can help you communicate your brand's philosophy, values, mission, or purpose.
A good copywriter should ask you questions that will help them get to know your company values and represent you in a way that your customers can resonate with. They can also help you tailor your content in a way that is relevant to your reader, and to their environment and culture.
*3. Increase your sales with persuasive copy. *
A huge part of copywriting is weaving the art of persuasion into engaging words. There are ways to be persuasive without coming across as cringy or pushy.
Generating more visitors to your site does not always mean an increase in sales. Persuasive copy that converts comes down to communicate benefits and trigger emotions that will make a potential customer want to buy from you
A good copywriter can help you research your market competition, your target customers, and write in a way that can set you apart and drive action.
Persuasive copy should also use compelling headlines and titles. I'm not talking about clickbait, but true value-packed headlines that make your customers want to find out more about your company.
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