Professional content writing and copywriting are key elements for businesses of all sizes, especially when promoting products and services online. There are several reasons business owners and marketers should consider these as strategically important when planning their marketing and sales for high impact and long-term success.
1. Stand out and attract the attention of the right audience
In today's economy, more than ever, businesses must find the best ways to stand out in a crowded online space. This is to position themselves above their competitors in their respective niches, but also to rise above the digital noise and get the attention of their audience. Internet marketers everywhere compete with all their resources to attract leads and buyers. This makes it more and more difficult for each marketer separately to achieve this goal, and professional writing can make that all-important difference to winning the battle for the buyers' attention.
2. Inform, persuade, and build trust with customers long-term
Businesses must also be clear about why their customers should care for their offerings. For this, all texts should be part of a copy and content strategy, synchronized so, that they all add up to a well-orchestrated harmony between the company's mission and message. Content and copy inform and persuade the buyers, helping their decision. They have to speak to a company's audience – speak their language, express the pain they are trying to solve, highlight the solutions and benefits offered. Writing for business must be strategic, consistent and genuine, for companies to build trust with the audiences they serve.
3. Help customers distinguish, value and advocate your brand
Writing also forms part of the company's branding, an equal part to the visual design elements, contrary to how most marketers would regard it. The voice, tone, and style of writing convey the company's brand identity as much as – if not more than – the brand's logo, colours and imagery. They explain why buyers will need a product or service. Therefore, business writing is a natural extension of the business offering. It adds to how buyers perceive and value the brand overall. As part of the long-term marketing strategy, it builds brand loyalty and creates brand advocates, and will form a substantial part of the marketing and sales efforts of every business.
Positioning well in a highly competitive market, attracting the right audience, building brand awareness, conveying the company's message, building trust, creating loyal fans are crucial to all marketers. Similarly, getting the right solutions, service and support throughout their buyer journey is all that customers care about. It is therefore easy to see how professional writing makes it possible for businesses to achieve their goals and serve their customers the right way at the same time. It is the reason why business owners and marketers should align their content and copy with their overall plans, as a key strategy to ensure they will maximize the outcomes of their marketing and sales efforts, consistently.
Judith is a professional writer in the UK, with BA (Honours) Degree in English Literature and Creative Writing, and 20+ year experience in B2B marketing and sales in different countries and industries. She also studied Advanced Copywriting with the College of Media and Publishing, Content Marketing and SEO Strategy. She worked with world leader companies, digital marketing agencies, entrepreneurs, authors, helping them stand out in their market with their writing and funnels. She specialises in content with SEO and sales focus, and in increasing sales copy value with storytelling for business.