When should you stick with ghostwriting and when is a byline better?
For many freelance writers, ghostwriting serves as an integral source of income and a way to gain more experience. Being a ghostwriter can be rewarding and allow you to take on more work, but there are also some potential disadvantages that should be carefully considered. Here’s what you need to know about ghostwriting and how to decide when you should insist on a byline.
There are plenty of benefits to ghostwriting, which could be why so many writers choose to produce this type of work during their careers.
Of course, there are also disadvantages to ghostwriting that you should consider.
Negotiating a byline can be tricky. For example, many writing services like Scripted explain to customers upfront that the customers are the sole owners of the content you produce. Sometimes clients offer content with a byline through writing platforms, but they’re under no obligation to do so. It never hurts to check and see if a project is offering bylines. Sometimes, customers may want your name and expertise tied to their content.
Working with private clients often puts you in a strong position to negotiate. If you think an article requires a lot of research or would look great in your portfolio, you shouldn’t be afraid to ask for a byline.
Let your client know that a byline can help build your relationship together and even lead you to making that particular client a priority over others. Furthermore, if you’re an authority on a particular subject, and Google’s search algorithms already recognize your byline, it could improve a client’s SEO results. If you’re struggling to build your portfolio, you can even offer a discount in exchange for bylined writing.
Still, sometimes ghostwriting may be the way to go. Anonymity can be desirable, and there’s a wealth of work out there for ghostwriters. To only focus on bylined work would ultimately limit your options as a freelancer.
Doing both ghostwriting and bylined work is often the right path. Sometimes the choice isn’t easy, but you should always be looking out for your best interests and working towards long-term objectives.
Do you prefer ghostwriting or bylined work? Let us know in the comments below.