Skip to main content
Footer-logo Scripted-horizontal-dark
Solutions Down-arrow-black
Book-closed
Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
Stars-02
Content Strategy
Daily ideas, recommendations and strategies to optimize performance across every marketing channel.
Life-buoy-01
Content Production
Create content at scale for every marketing channel in your brand’s unique voice.
Play-circle
Marketing Execution
Distribute the right content to the right customer no matter what platforms you use.
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Building-03
Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
File-06
Content Marketers
Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.
Volume-max
Brand Marketers
Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.
Bar-chart-square-plus
Sales Teams
Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.
Resources Down-arrow-black
Book-open-01
Blog
Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.
Lightbulb-05
Knowledge Base
Further resources on using Scripted and industry best practices as they evolve.
Speaker-02
Case Studies
Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.
Briefcase-01
Writing Samples
See Scripted’s Subject Matter Expert writers and editors in action.
Backpack
Free Tools
Tons of AI-powered tools to make your job easier.
Pricing
Sign In GET STARTED
Menu button
x Close Menu Solutions Down-arrow-black
Book-closed
Content Intelligence
Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.
Stars-02
Content Strategy
Daily ideas, recommendations and strategies to optimize performance across every marketing channel.
Life-buoy-01
Content Production
Create content at scale for every marketing channel in your brand’s unique voice.
Play-circle
Marketing Execution
Distribute the right content to the right customer no matter what platforms you use.
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Building-03
Enterprises
On-brand content that performs across all inbound, outbound and PR channels.
Share-07
Agencies
Workflow solutions that support content strategies and cost-effective creation for every client.
Tv-03
Media Publishers
Scalable content production that complements your existing editorial content.
File-06
Content Marketers
Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.
Volume-max
Brand Marketers
Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.
Bar-chart-square-plus
Sales Teams
Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.
Resources Down-arrow-black
Book-open-01
Blog
Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.
Lightbulb-05
Knowledge Base
Further resources on using Scripted and industry best practices as they evolve.
Speaker-02
Case Studies
Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.
Briefcase-01
Writing Samples
See Scripted’s Subject Matter Expert writers and editors in action.
Backpack
Free Tools
Tons of AI-powered tools to make your job easier.
Plans Sign In Get Started
  1. Blog Home
  2. Scripted Writers
  3. Generating Ideas The Dada Way

Generating Ideas the Dada Way

On a rather normal day in 1925, in an old house at 54 Rue Du Chateau, a group of anti-war Dada philosophers sat down at a rickety table to discuss the day's events. This group, including artist Andre Breton, Writer Marcel Duhamel, poet Benjamin Peret, Jacques Prevert and Yves Tanguy, decided to add a new twist to an old parlor game of community story telling. Instead of playing by telling the story aloud, they decided to do it on paper. To ensure the mysterious workings of the game, they also decided to conceal their writing from each other.


They followed a now common place method:




  1. The first writer wrote a noun and then folded the paper so the next writer could not see what was written.

  2. The second writer added an adjective and concealed his contribution as well.

  3. The third writer added a verb

  4. The fourth writer added a predicate noun

  5. The fifth writer added a modifying adjective or adverb.


In this first session, the line "Le cadavre / exquis / boira / le vin / nouveau" (The exquisite corpse will drink the young wine) was created and served as the basis for the name of the game. Keep in mind, this was just a parlor game meant for fun. It wasn't meant as a serious piece of art. And that's why it was a great way to generate ideas. It created some interesting juxtapositions in language by putting words together in absurd, and often intriguing, combinations.


The real genius was learning how an individual writer could harness this power of language generation without collaborating. For those of us with access to an article spinning program, it is as simple as setting up a template with the phrases in the same order as the 54 Rue Du Chateau group and randomly spinning your phrases. Yes, I am suggesting a legitimate use for those horrible spinning programs out there. A free one will do just fine. Here's a good free spinner to try it with: the article queen online spinning program.


For those of us who are a bit more old school there is a manual method that works just as well, albeit a bit more slowly. Collect five small bowls, several small pieces of paper and a pencil. Write down as many nouns as you can think of on small strips of paper and deposit them in the first bowl. Do the same for adjectives, verbs, predicate nouns and adjective and adverbs. Deposit these in each of the other four bowls. When you have finished, simply draw out one word from each bowl to create your phrase.


Once you've created a phrase that you really like, use it as a starting point for your next piece of writing. Remember, you don't need to use the line in the finished product. This is just a way to get your juices flowing and crack through that horrible writer's block. Of course, with a bit of luck, you could always become the next huge thing in surrealist poetry too!


Published by Scripted Writers on Wednesday, August 15, 2012

Sign Up For Your 30 Day Free Trial Today!

You agree to Scripted’s Terms of Use and Privacy Policy.
Already have an account? Login
Member & Writer Services
Membership Plans Become A Writer Help Center Customer Login Writer Login
Resources
Hire Writers Scripted Blog Glossary Competitors Blog Ideas Products
Legal
Privacy Terms of Use Writer Services Agreement GDPR Trust
Follow Us





Scripted-horizontal-light
©2011-2025
Hubspot chat