Writing samples by James E ...

The Growing Importance of Influencer Marketing for B2B Sales

Influencer marketing is the practice of reaching out to "influencers" within your market and collaborating with them to boost your brand awareness. These individuals are industry and product expert...

The Importance of Buyer Personas In B2C Marketing

Buyer personas – fictionalized profiles representing different market segments – are a vital tool in B2C marketing. Two customers may come into your store and buy the same product, but that doesn't...

3 Essential Leadership Qualities in Banking in 2017

# 3 Essential Leadership Qualities in Banking in 2017 ## Leaders must cultivate these three attributes if they want their bank to survive the FinTech revolution. An increased pace of technologica...

James E writes about...

• Software and technology
• Business
• Marketing
• Art and design
• Healthcare and sciences
• Other
• Lifestyle and travel
• Food and beverage
• Auditing
• Wedding
• Cloud computing
• Ux design
• Recruiting
• Software
• Finance
• Investing
• Technology
• Entrepreneurship
• Management
• Data science
• Lead generation
• Healthcare
• B2c
• Cryptocurrency
• Wearables
• Big data
• Event management
• Mobile marketing
• Coding
• Business development
• Digital marketing
• Plastic surgery
• Advertising
• Nutrition
• Saas
• Pharmaceuticals
• Data security
• Social media
• Computer security
• Real estate
• Accounting
• Travel
• Human resources
• Product design
• Enterprise solutions
• General wellness
• Internet
• Web design
• Government
• Content marketing
• Content management services
• Php
• Customer success
• Personal finance
• Banking
• It
• Inbound marketing
• Design
• Consumer loans