Good content is a great investment. I understand more than most that it's hard to get buy-in from the C-level to do your content marketing right, but it's not a swing and hope for the best kind of marketing attack. When your company decides to put out blogs, whitepapers and social content, it is more than likely the first, and definitely the most consistent, exposure that your customers have to your company.
Poor content loses you customers so fast you'll never know you even had them. There are alternatives, and time wasting content full of salesy fluff will make those alternatives pretty attractive.
I know that I cost more than most writers on this platform. That's because I only pitch and take the work that I can deliver the most value for. I don't make things up, add fluff, or stretch to make a word count. However, I do happily talk on the phone, write with your goals in mind, and offer useful feedback for your strategy.
Content matters. Writers count.
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