Cheri S

Massachusetts, United States •

How many writers have been hired to write a brochure and sales materials for vampires? Or blogged about Adult -- uh -- Personal Products? Besides the bloodsuckers, I've blogged about Food and Cooking, Travel, Real Estate, Law, Medicine, Hair Loss & Transplants, Skin Care Products, Beauty & Fashion, and Business. But what makes an effective blog post? Answer: problems. No matter if the tone is serious, light, entertaining or even funny, it should always understand the problems or interests of your audience. The information should be well-researched, establishing you as an expert in your field. And once you've identified the audience's problems, tell them how you can help. TIP: Don't fall in love with your mission statement by bragging that you're "committed to excellence" (who isn't?) or your expansion plans. Instead, give rea...

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