Copywriting has taken on a different face now compared to just 15 years ago. It is only the latest stage of an ongoing evolution of the techniques brands use to promote themselves. The medium for brand messaging has shifted from TV, print and radio in the 1950s to digital in the 2000s. This has affected not only the substance of copywriting -- what those words actually say, and how they are distributed -- but how copywriters partner with businesses to make that work happen.
Does your company need a copy writer or a content writer? Because there's a difference. Here we discuss the differences in goals, skills, and methods of copy writers and content writers.
Think content marketers and comedians don't have much in common? Think again. Sure, content marketers may write web copy for businesses while comedians write jokes for tipsy comedy club goers, but there are actually many similarities between the two professions. Here's what any good copywriter can (and should) learn from ...
One of the key responsibilities of any UX writer is to make sure their work is understood. After all, your audience won't pay attention to your copy if it doesn't make any sense. But what qualifies something as sensible, exactly? Think of it like this: just because you understand your ...