Copywriting has taken on a different face now compared to just 15 years ago. It is only the latest stage of an ongoing evolution of the techniques brands use to promote themselves. The medium for brand messaging has shifted from TV, print and radio in the 1950s to digital in the 2000s. This has affected not only the substance of copywriting -- what those words actually say, and how they are distributed -- but how copywriters partner with businesses to make that work happen.
While you're here, have you tried Scripted lately?
Used to be a member, but moved on? Heard of it, but never signed up? The current iteration of Scripted will amaze you! Streamline your content writing efforts and build your own team of high-quality writers. It's all you need for content writing. Try it free today and meet your next favorite writer or writers!