The Ultimate Content Marketing Guide: 20 Actionable Tips From The Experts

Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don’t work anymore. Consumers are…

social media shares dropping

Content Marketing: Why Are My Social Shares Dropping?

Generating social media buzz is an important part of your content marketing strategy. After all, what good is your content if only a handful of people ever see it? But keeping that buzz going can be difficult. If you’ve noticed your number of social shares…

inbound marketing job

So You Want to Be an Inbound Marketer?

There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, it’s important to understand the purpose of each and how they can fit into your larger, overall marketing…

What Does The New Facebook Algorithm Update Mean?

On January 11, 2018, Facebook CEO Mark Zuckerberg made an announcement set to rock how publishers utilize Facebook’s News Feed feature. While the changes are planned to take effect over the next year, they stand to make some serious changes for publishers. Publishers have a…

social media icons

How Not to Use Your Company Social Channels

Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers and build influential brands. Unfortunately, a lot of companies make serious mistakes when they try to develop social media campaigns. Make sure your company doesn’t fall prey to these common…

paid content promotion

When is Paid Promotion Right For Content?

Bloggers and content marketers often rely on engaging articles, infographics and other types of content to attract audiences. Ideally, people like the content so much that they share it with their friends, family members, and co-workers. In some cases, though, you have to do more…

content marketing horror stories

Scripted Presents: Content Marketing Horror Stories

Unless you’ve been trapped in an underground vault with the CryptKeeper circa 1992, you’ve probably heard that content is king. But like any powerful tool, content can be used for both good and evil. The really scary thing is that sometimes, even the most well-intentioned campaigns…