A Simple Guide For Content Creation That Drives Traffic

You’ve been there. You’ve started a blog, wrote extensively about your business and what drives you as an entrepreneur. For some reason, no one seems to be reading. Don’t worry — it’s not you. It’s not your story. It’s not necessarily your content. The process of getting your customers to find your website is not … Read more

The Ultimate Influencer Marketing Guide: The Do’s, Don’ts, Micro-Influencers, and Top Platforms for Business

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When Gary Vaynerchuk talks, people listen – in fact, at least half the planet with access to the internet listens. In more than one recent keynote, Gary Vaynerchuk has called influencer marketing one of the two most important forms of persuasion in all of digital marketing, Facebook ads being the other. “I truly believe that it’s … Read more

The Ultimate Content Marketing Guide: 20 Actionable Tips From The Experts

Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don’t work anymore. Consumers are paying less attention to the endless barrage of banner and … Read more

So You Want to Be an Inbound Marketer?

inbound marketing job

There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, it’s important to understand the purpose of each and how they can fit into your larger, overall marketing strategy. Later we will also list some additional resources and … Read more

How Not to Use Your Company Social Channels

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Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers and build influential brands. Unfortunately, a lot of companies make serious mistakes when they try to develop social media campaigns. Make sure your company doesn’t fall prey to these common mistakes. They could stunt the business’s growth and tarnish your … Read more

Social Media Tips for Small Businesses: Facebook, LinkedIn, and Twitter

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If you are the digital marketer for your small business, you know that optimized content marketing is the name of the game in today’s marketing landscape. However, there are so many kinds of businesses, social media platforms and styles of content that it can feel like a whirlwind getting started. So what’s a marketer to do? This course in Scripted’s digital marketing course is all about social media tips for small businesses.

Read moreSocial Media Tips for Small Businesses: Facebook, LinkedIn, and Twitter