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Online Marketing

Do’s and Don’ts of April Fools’ Day Marketing

April Fools

April Fools’ jokes have become a part of the modern marketing landscape. They litter the Internet on April 1. Some get a chuckle and some fall a bit flat, but they all manage to help humanize a brand. Learn when an April Fools’ day campaign is a good idea, and avoid being this year’s April […]

Effective Visual Marketing: Going Beyond Twitter and Facebook

Visual marketing is occupying more and more online territory, and, as a small business owner, you need to respond to this evolution. Here’s a brief overview to help you branch out beyond Twitter and Facebook and get started in the visual marketing universe: Pinterest Pinterest gives you the chance to be a bit of an […]

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Website Mistakes that Drive Customers Away

We’ve all had the unfortunate experience of finding a perfect product on a not-so-perfect website. After a closer look, we decide we don’t really trust the seller, and move on to another site. If this was your website the customer abandoned, there are some simple changes you can make to stop that customer from leaving […]

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Using Vine for Content

For those looking for new ways to market your business, Vine – a social media app for creating and sharing video clips – is becoming an increasingly popular option. As it is owned by Twitter, it’s no surprise that the content you create has to be short and sweet – six seconds, to be specific. Though it isn’t advisable […]

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Optimize Your Business, Not Just Your Search Ranking

As the media landscape becomes increasingly competitive, businesses are being driven to adopt new practices to inform the public about the value of their products and services. Content marketing focuses on the creation of quality content that engages with your target demographic, and is an important tool that allows your business to be heard above […]

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