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/Online Marketing

Do’s and Don’ts of April Fools’ Day Marketing

Nico CanovaNico Canova

April Fools’ jokes have become a part of the modern marketing landscape. They litter the Internet on April 1. Some get a chuckle and some fall a bit flat, but they all manage to help humanize a brand. Learn when an April Fools’ day campaign is a good idea, and avoid being this year’s April […]

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April Fools
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/Advertising

Reasons Why Your Marketing isn’t Effective and How to Fix It

Scripted WritersScripted Writers

Has your company marketed and marketed, yet business still struggles to see significant positive changes? Then it’s time to take a look at your marketing efforts. Here are four common marketing errors that businesses make and solutions to fix them.   1. You’re Using Dead Marketing Techniques Traditional marketing is dead, according to Bill Lee […]

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/Online Marketing

Effective Visual Marketing: Going Beyond Twitter and Facebook

Scripted WritersScripted Writers

Visual marketing is occupying more and more online territory, and, as a small business owner, you need to respond to this evolution. Here’s a brief overview to help you branch out beyond Twitter and Facebook and get started in the visual marketing universe: Pinterest Pinterest gives you the chance to be a bit of an […]

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/Content Strategy

Creating Optimal Content for Lead Generation

Scripted WritersScripted Writers

Inbound marketing is one of the most effective forms of online advertising – attracting potential leads through publishing relevant and engaging content. The best inbound marketers know what content to publish and when to publish it. According to research conducted by HubSpot, 93 percent of companies using inbound marketing increased their leads, with 56 percent increasing […]

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/Content Strategy

Website Mistakes that Drive Customers Away

Scripted WritersScripted Writers

We’ve all had the unfortunate experience of finding a perfect product on a not-so-perfect website. After a closer look, we decide we don’t really trust the seller, and move on to another site. If this was your website the customer abandoned, there are some simple changes you can make to stop that customer from leaving […]

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/Business Strategy

Insights into Corporate Blogs: MEC, Gaiam, HGTV Design

Scripted WritersScripted Writers

Mountain Equipment Co-op (MEC) Mountain Equipment Co-op is Canada’s leading retailer of outdoor clothing and gear for sports like hiking, cycling, and climbing. MEC is a true co-op, where shoppers are also members who have a say in how the business evolves, and MEC profits support community-based outdoor and environmental initiatives. MEC’s commitment to community […]

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/Online Marketing

Using Vine for Content

Scripted WritersScripted Writers

For those looking for new ways to market your business, Vine – a social media app for creating and sharing video clips – is becoming an increasingly popular option. As it is owned by Twitter, it’s no surprise that the content you create has to be short and sweet – six seconds, to be specific. Though it isn’t advisable […]

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/Business Strategy

Insights into Corporate Blogs: MailChimp, AirBnB, Free People

Scripted WritersScripted Writers

Content marketing has become an invaluable strategy for any business that wants to successfully develop a community of loyal customers connected with their brand. Scripted will highlight industry leaders who are successfully leveraging the power of content marketing to provide honest and valuable resources that resonate with their customers in ways that are both informative […]

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