Throwing Darts Without a Dartboard

You Need a Goal to Guide Your Content Marketing Strategy

Creating content around certain keywords without a goal is a bit like throwing darts without a dartboard. Where do you aim? How do you know if you’re headed in the right direction? How do you know if you’re doing well? Your Goal Determines Your Direction…

How to Install Google Analytics

How to Install Google Analytics and Set Up Google Search Console

Still not set up on Google Analytics? Don’t worry, you’re not alone, and this post will tell you exactly how to install Google Analytics on your website. Whatever your business and marketing goals, you need to be able to measure the right metrics. Here’s a quick…

Closing the loop: Scripted Analytics and the ROI of Content Marketing

  Marketing has been around for a long time. There’s evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance marketing is a fairly recent phenomenon. The premise is simple: For every dollar you…

bounce rate

When Is a Bounce Rate Too High?

Getting visitors to your site is good — but if getting them to act is what you really want — you have to learn how to reduce your bounce rate.