How to Install Google Analytics and Set Up Google Search Console

How to Install Google Analytics

Still not set up on Google Analytics? Don’t worry, you’re not alone, and this post will tell you exactly how to install Google Analytics on your website. Whatever your business and marketing goals, you need to be able to measure the right metrics. Here’s a quick walkthrough of how to install Google Analytics on your blog … Read more

Closing the loop: Scripted Analytics and the ROI of Content Marketing

  Marketing has been around for a long time. There’s evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance marketing is a fairly recent phenomenon. The premise is simple: For every dollar you spend on marketing, you should get at least a dollar … Read more