Creating content around certain keywords without a goal is a bit like throwing darts without a dartboard. Where do you aim? How do you know if you’re headed in the right direction? How do you know if you’re doing well? Your Goal Determines Your Direction…
Still not set up on Google Analytics? Don’t worry, you’re not alone, and this post will tell you exactly how to install Google Analytics on your website. Whatever your business and marketing goals, you need to be able to measure the right metrics. Here’s a quick…
Marketing has been around for a long time. There’s evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance marketing is a fairly recent phenomenon. The premise is simple: For every dollar you…
Marketers depend on white papers for a variety of reasons — find out if you’re measuring your content goals correctly.
Getting visitors to your site is good — but if getting them to act is what you really want — you have to learn how to reduce your bounce rate.
We all know that a multimedia post with an image, infographic or video will probably do better than one without, but how significant is the improvement?
Do you know which metrics are truly indicative of your content’s success?
Find out how your content compares, plus three quick changes you can make right now.
Downloadable content should be measured by engagement and registrations — here’s why.
Formatting white papers correctly makes tracking traffic and ROI simple.
Tracking metrics is just as important as creating high quality content.