SEO keyword planning ensures your content is relevant and easily found on Google. Read on to learn how to execute a proper keyword research plan.
Content Coach
There are many reasons to have a good website. It’s the first impression. It works around the clock to create leads and sales. It’s an inexpensive way to add credibility to your business. It presents an image to customers, old and new, and is an opportunity to showcase your products ...
With the ubiquity of measurement and analytics tools, there's no question that marketers are increasingly pressured to be results-oriented. Gone are the Mad Men days of lofty brand awareness campaigns (and whiskey before lunch), as "Performance Marketers" usher in an era of marketing analytics and ROI. In this era, we ...
If a blog post is published in the forest, and no one reads it, does it even make a sound? Okay, that may be a stretch, but you get the point. The most engaging blog post in the world won't drive results if you don't promote it, and ...
When working with your writer(s), just like providing guidelines , it's important to give clear and specific feedback when requesting revisions on a draft. High-level Feedback First, be sure to read through the draft in its entirety and see what you think overall. Are there any recurring issues coming up ...
Guidelines provide clear direction to writers. Sharing clear and specific guidelines is absolutely critical for getting back great content. They are also important in minimizing the back and forth in the revisions process, saving you valuable time and enabling you to publish even more great content. General Guidelines for All ...
There are thousands and thousands of writers looking for work, and you have very specific business goals that require you to stand out amongst the sea of content surrounding your topic. When you look at it this way, finding the perfect writer to create the content you want can seem ...