social media icons

How Not to Use Your Company Social Channels

Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers and build influential brands. Unfortunately, a lot of companies make serious mistakes when they try to develop social media campaigns. Make sure your company doesn’t fall prey to these common…

Creating_a_Content_Marketing_Routine

Creating a Content Marketing Routine

Most successful people around the world credit persistence and their daily morning routines for their success. Very often, though, we can get hung up on the end goal, which can distract us from doing things that can get us there. These principles apply to content…

virtual reality and marketing

A New Frontier: Marketing and Virtual Reality

According to Forbes, global brands are increasingly using virtual reality for everything from brand storytelling to selling products. For consumers, virtual reality offers a chance to actively engage with a brand, and to get a taste for next-generation technology in the process. How Brands Are…

scaling lizard

The Challenges of Scaling Your Content Marketing Strategy

Content makes the marketing world go around, but the sheer volume required for campaigns can be overwhelming. HubSpot found companies that posted 16 times or more per month enjoyed 3.5 times more visitors than those with up to four posts per month. While the benefits of scaling…

Is It Time to Shift Your Ad Spend to Content Marketing?

As 2017 starts winding down, marketers are turning their attention to the latest trends that will define their marketing plans for 2018. One of those trends is content marketing. While it’s certainly not a new tactic, what is new is that companies have been spending…

small business growth

Learn From These Small Business Growth Tactics

Show Notes To find out what your business customers need, take the time to listen to them and talk about the problems that keep them up at night. When building a hyperlocal marketplace, the best way to start is to put people on the ground…

Scripted

How to Repurpose Long-Form Content: White Paper

In today’s world, business is no longer about following prescribed rules or moseying through traditional techniques. Nowadays, innovation is king. Business owners are looking to reinvent everything, and that includes getting more value out of a white paper with long form content. Repurposing White Papers…

pokemon go

How Small Businesses Can Continue to Cash In On “Pokemon Go”

“Pokemon Go” is without a doubt one of the strangest and most impressive gaming trends in the past decade. In the first week of its release, “Pokemon Go” already began to reshape the nation: Everyone from kids to 20-somethings to middle-agers have downloaded the free…

copy editing images

12 Content Marketing Hacks For Small Businesses

Producing lots of content when you have a big budget is easy. Producing the right content for your audience on a small business budget is the tough part. Hence the need for marketing hacks.

outsource content

6 Reasons Your Small Business Should Outsource Content

By now you must know that content marketing is the way of the future. Traditional advertising methods are beginning to fall out of vogue as companies expand their content marketing budgets, investing in the digital media that has seen so much success over the past…