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/Business Strategy

How to Repurpose Long-Form Content: White Paper

JD Peterson

In today’s world, business is no longer about following prescribed rules or moseying through traditional techniques. Nowadays, innovation is king. Business owners are looking to reinvent everything, and that includes getting more value out of a white paper with long form content. Repurposing White Papers as Multi-use Selling Tools Writing a white paper can be […]

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/Business Strategy

The Importance of Storytelling in B2B

Scripted WritersScripted Writers

The old writing adage of “show don’t tell” applies as much to business as it does the burgeoning fiction novel. Decision makers want to see problems being solved. They’re motivated by benefits versus specifications, but often, marketing teams can’t tell the difference. If you’re struggling to discern between adequately describing products and explaining how they […]

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/Business Strategy

Emotions for Sale: Creating Emotional Connections

Scripted WritersScripted Writers

One of the most valuable assets your business can have is a customer base that not only demonstrates brand loyalty, but also actively participates in the selling and promoting of your products. The key to building and retaining such a devoted fan base is creating an emotional connection between your product and your customers. . […]

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Insights into Corporate Blogs: MEC, Gaiam, HGTV Design

Scripted WritersScripted Writers

Mountain Equipment Co-op (MEC) Mountain Equipment Co-op is Canada’s leading retailer of outdoor clothing and gear for sports like hiking, cycling, and climbing. MEC is a true co-op, where shoppers are also members who have a say in how the business evolves, and MEC profits support community-based outdoor and environmental initiatives. MEC’s commitment to community […]

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/Business Strategy

Insights into Corporate Blogs: MailChimp, AirBnB, Free People

Scripted WritersScripted Writers

Content marketing has become an invaluable strategy for any business that wants to successfully develop a community of loyal customers connected with their brand. Scripted will highlight industry leaders who are successfully leveraging the power of content marketing to provide honest and valuable resources that resonate with their customers in ways that are both informative […]

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/Business Strategy

Insights into Corporate Blogs: Warby Parker, Whole Foods Market, IBM

JD Peterson

Content marketing has become an invaluable strategy for any business that wants to successfully develop a community of loyal customers connected with their brand. Scripted will highlight industry leaders who are successfully leveraging the power of content marketing to provide honest and valuable resources that resonate with their customers in ways that are both informative […]

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/Business Strategy

Startup lessons learned in the 2012 NYC Marathon

Ryan BuckleyRyan Buckley

Before Hurricane Sandy hit New York, I expected to run 26.2 miles through all five boroughs of New York City, starting in Staten Island and ending in Manhattan. I was volunteering as a guide for a disabled athlete with Achilles, an international organization that helps athletes with disabilities complete long races. The day before I […]

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/Business Strategy

How Your Blog and Social Media Channels Can Work Together

JD Peterson

A common problem that arises with potential Scripted clients is they claim that they need a social media strategy.  Their competitors are more present in social media and they aren’t doing anything. In order to have success with social media, it’s often important to maintain an active company blog. Blogging is Still Core It can […]

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/Business Strategy

You don’t have time to maintain your blog

JakeJake

TL; DR – Check out Scripted Weekly. The secret ingredient to content marketing is consistency. Take, for example, the Priceonomics blog. They have consistently produced clever analyses of odd economic phenomena. I know that anytime I navigate my browser to their social media, I find myself buried in engaging stories about market (and black-market) pricing. Similarly, I […]

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