How Not to Use Your Company Social Channels

social media icons

Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers and build influential brands. Unfortunately, a lot of companies make serious mistakes when they try to develop social media campaigns. Make sure your company doesn’t fall prey to these common mistakes. They could stunt the business’s growth and tarnish your … Read more

A New Frontier: Marketing and Virtual Reality

virtual reality and marketing

According to Forbes, global brands are increasingly using virtual reality for everything from brand storytelling to selling products. For consumers, virtual reality offers a chance to actively engage with a brand, and to get a taste for next-generation technology in the process. How Brands Are Using Virtual Reality to Create Out-of-This-World Consumer Experiences Before the … Read more