The First Free Platform Offering Both Human and AI Content Writing

“Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we’ll augment our intelligence.”

– Ginni Rometty, former CEO of IBM

The hot debate about AI — and whether it will save us or destroy us — is ongoing. In the world of content marketing, this debate translates to whether or not AI will take the jobs of human writers. Who will win the battle, the machines or the humans?

Here’s our take: Both.

AI and human resources should not be antithetical. Content marketing greatly benefits from the emotions, values, and creativity of the human brain while also benefitting from the data crunching, brainstorming, and logical reasoning of AI. As a marketer, you need both the efficiency of AI and the creativity of humans.

That’s why Scripted is the first and only platform to offer the benefits of AI efficiency and human creativity to up-level the quality, quantity, and effectiveness of content marketing. We have writers who have industry-specific intelligence and experience that is contextual, personalized, and intuitive. At the same time, we offer free AI copywriting tools that will elevate your thinking and scale your content creation.

Artificial Intelligence: The Personal Assistant That Knows Everything

"To a large degree, Chat GPT is like another person there who you're also bouncing ideas off of. It's another point of view and it's there all the time." Jeff Maggioncalda, CEO of Coursera

Let’s get straight to the point: Artificial Intelligence is a know-it-all. It’s like having Sheldon Cooper, Hermione Grainger, or Gregory House as your personal assistant — and without all the drama and personality quirks. It can access millions of data points in a single second, reason through complex problems, and find the shortest, most efficient way to accomplish any task.

It’s the Jetsons experience we’ve all been waiting for — without the robot circuitry. And it has the potential to help us accomplish important milestones in a fraction of the time it would take us on our own.

For content marketers, this means more campaign ideas, faster access to data, quicker writing, and more SEO value. The efficiency of AI can help you fill your content pipeline so you aren’t exhausting your team with more blogs, more social posts, and more landing pages. Even better, it allows your team to focus on what they do best: Building your strategy, writing briefs, and editing and finessing your soon-to-be-published posts.

AI is an excellent assistant. Read that again. AI is an excellent assistant. It functions best as an aid to a human — a sidekick, a second in command. It does not do well when it’s left to its own devices.

AI isn't terribly creative. If you ask it to generate titles for several different blogs, it will likely use some of the same words over and over. It seems particularly attracted to verbs like “unlock,” “harness,” and “unleash.” 

AI fabricates information. If it doesn’t know the answer to a question, it will reason out an answer based on the information it has. And the answer may not be correct or accurate.

AI isn’t concerned with ethics. AI-generated content can be rife with racial, cultural, and historical bias. In addition, it may provide suggestions that don’t have a healthy outcome.

Okay, so…should we even be using AI?

Yes. Yes. And yes again. That’s why, in addition to human writers, Scripted offers AI copywriting tools that will speed your content production exponentially. But we’ll revisit that in a moment.

Humans: Unbeatable Creativity Without Limits

If AI is so great, what’s to stop us from developing it to become more independent, more intelligent, more all-knowing, and eventually all-powerful so we all end up living the reality of a dystopian novel where Skynet’s robots rule the world with merciless terror?

Well…we could get into arguments about why that future is unlikely, but we’d hate to shoot your favorite movies (and your vivid imagination) in the foot. Instead, let’s look at the extensive value humans bring to the table, particularly in content marketing.

Humans have more complex cognition. Humans can pull information from present and past experiences, personal ethics, emotions, memories, and aspirations and use it to write engaging content that appeals to other humans with similar mental information.

Humans are adaptable. When new information is presented, humans can quickly forge new connections between what they believed before, what the reality is now, and how it fits into the context of a story, blog, or white paper they are working on.

Humans are creative. Forging new connections between disparate information and emotional intelligence is a hallmark of the human brain. While AI can find logical connections, humans have a unique ability to find new and interesting ways to weave and fuse data, experience, history, emotion, and ambition.

Humans understand good judgment. Most humans believe in right and wrong and are positively biased toward relieving the suffering of others. Everything we produce is run through a filter of ethics. This is so important that unethical discussion, content, or actions can cost an individual their entire career — that’s a lot of trust to put in AI tools that function 100% on efficiency and impersonal logic.

For the moment, human intelligence wins the value war over AI. But we believe that the war is a farce; AI and humans have different, sometimes opposing strengths and weaknesses. So why isn’t everyone leveraging both?

Scripted: Your One-Stop Shop For AI Efficiency and Human Creativity 

Everyone else may not see the powerful connectivity of AI and humans, but we sure do. That's why Scripted offers AI copywriting for free! Particularly when it comes to content development, humans and AI working together results in stronger strategies, newer and better tactics, more detailed content briefs, improved writing, and greater efficiency across the board.

Our platform is built to utilize the intelligence of both humans and AI — but we also offer customization. Whether your project needs AI copywriting or human expertise varies from one use case to another. The answer depends on your specific needs.

Use Cases for When to Use AI or Human Content

Here’s a general rule of thumb:

• Use AI when you need quick, templated content.

• Use a human when you need thoughtful and engaging content.

• Use a combination of both when you need high-quality content at low prices.

Don't waste time and money on AI prompt engineering or hiring for an expensive new role. Take advantage of our easy-to-use and customizable AI tools combined with the power of experienced writers. You can stay ahead of the competition if you get started right now.

Get started 

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Published by Liz Sena on Friday, June 23, 2023 in Ai.