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Raise your hand if you actually enjoy writing and sending countless emails to power your email marketing campaign.
Didn’t think so.
Yes, email marketing can be a cost-effective way to generate buzz and build a following, but it is filled with tedious tasks like creating and sending hundreds, if not thousands, of promotional emails and newsletters. Thankfully, generating emails using artificial intelligence (AI) is here to save the day.
AI isn’t coming for your job as a marketing professional, but it is the antidote to all those tedious tasks. Adoption of AI in the workplace can lead to a 15% increase in productivity, according to Goldman Sachs.
To supercharge your email marketing campaigns using AI, explore the types of email sequences and the best AI email writer tools to scale up your marketing and advertising campaigns. AI has made email creation so simple that you don’t have to be an experienced AI prompt engineer to enjoy the benefits of an effective email sequence.
An email sequence is simply a series of emails sent to your target audience. Most sequences are automated, so you can generate the entire series of emails at your convenience and let the automation software send them at appropriate intervals or when a subscriber sets off a specific trigger.
Your email campaign, also known as drip campaigns or autoresponders, can be a few emails or a lengthy sequence of emails and newsletters. An email sequence can help you achieve a number of goals such as welcoming new subscribers or promoting new products.
Email marketing is an effective tool for promoting your business. If you aren’t already using it in your advertising and marketing toolkit, then it’s time to consider this efficient strategy.
Here are a few examples of email sequences that may be effective in engaging with your prospects:
Follow-up email: If a client connects with your sales team but doesn’t take action, a few follow-up emails can be just the reminder they need to take action.
Conversion email: Use an email sequence to encourage a single call to action. This is laser-focused to establish a clear goal and steps for your prospects to take.
Engagement email: It’s not always about a quick sale, sometimes you just want to bond with your readers to create a loyal following.. In that case, an engagement email sequence can promote long-term rapport with your readers.
Reminder email: If a prospect has already signed up for your product, demo, or other feature, that doesn’t mean they will go through with it. A few reminder emails can help nudge them in the right direction.
Email campaigns have an average open rate of just over 35%, so in order to achieve an excellent ROI, you need to craft email content at scale and automate the process. AI-powered text generation tools can help you generate an entire sequence of emails in no time.
Ever since ChatGPT launched in November 2022, virtually every industry has been thinking out ways AI can make their lives easier. For advertising and digital marketing professionals, AI marketing tools can quickly generate text based on prompts written by humans.
Unsure how to go about it? Enter this basic information into an AI email sequence generator to receive a sequence ready for your email automation software to send emails to your prospects:
Some AI tools use this information in a template to create a prompt. This generates an email sequence quickly, but it may not craft the most compelling, on-target copy. The only way to get what you want is to enter the right prompts. Some AI email tools use additional prompt engineering to ensure clear, detailed instructions are delivered to the generator, which can lead to better results.
Email marketing is a convenient way to connect with your existing audience or reach out to new prospects. If you’re not already leveraging the power of email as an advertising and marketing tool, here are some reasons to start:
Enjoy high ROI: It costs very little to run a marketing campaign, especially with a free AI generation tool, which can streamline the workflow. AWeber estimates that running email marketing costs $9 to $1,000 on average per month.
Strengthen existing relationships: Email can help improve your communication with existing customers.
Reach out to new customers: Does everyone with a potential interest in your brand know about it? If not, expand your reach and promote greater brand awareness with an automated email campaign.
Improve your lead generation: Carefully crafted emails help you focus on your lead generation to move prospects down the sales funnel and improve click-through rates.
According to Omnisend, automated emails have a 52% higher open rate than regular scheduled campaigns, with a 2,361% better conversion rate. You don’t want to miss out on an AI-powered email sequence.
While there are many AI email generation tools available, the best ones guide you through the steps to craft AI prompts that generate effective emails. Detailed prompts are the secret ingredient that allows AI marketing tools to deliver email content that inspires, motivates, educates, and entertains. It’s up to you to decide which tool can streamline this process best.
If you want to get the best out of AI chatbots, you need to know how to enter the right prompts. What if you don’t know how? Team-GPT has a handy prompt generator to help you.
Team-GPT’s Prompt Builder lets you describe your goals, and it uses this to construct a comprehensive email generation prompt. This prompt captures essential elements, including product details and brand voice.
After that, you can select your preferred AI model, either ChatGPT or Claude, to generate customized emails. The platform then prompts you to personalize each email with specific details, such as order information. You can refine, reuse, and share all prompts with teammates in a collaborative workspace.
Team-GPT has no free plan. The Starter Plan is ideal for small businesses and costs $25 a month per user, billed annually. The Growth Plan costs $35 per user per month, while the Enterprise Plan offers custom pricing.
It is part of HubSpot’s Campaign Assistant and excels at creating sales and marketing-focused email copy. HubSpot’s AI Email Generator intelligently interprets intent and tone while automatically generating relevant CTAs.
Once created, you can copy the email for use in some other email marketing tool or load it directly into HubSpot email templates for editing and scheduling. Just take note that this tool is designed specifically for marketing purposes and isn’t suitable for personal or casual communication.
HubSpot AI Email Generator is free, but you must be a registered HubSpot user to access it.
MailMaestro is the right tool for inbox management if you handle high volumes of emails daily. It integrates directly into Gmail and works by summarizing lengthy email threads, generating tone-matched replies, and correcting grammar instantly.
Like TeamGPT, it leverages multiple AI models, including ChatGPT and Claude. MailMaestro lets you customize tone, length, and language while adding personal context. It’s ideal for busy users managing numerous emails, but less valuable for occasional senders.
MailMaestro’s free plan gives you access to a total of 3 requests per week. For more, you can get a paid plan starting at $12 per month.
Scripted is the only platform offering both human and AI content writing for your email campaign. Simply select the AI email sequence generator, and you’ll have an AI-generated sequence at no cost. Follow these steps:
Enter campaign title
Select an objective for your email campaign
Define your target audience
Select a brand voice
Choose the number of emails in the campaign
List any actions you want the recipients to take
Enter any additional information
When you sign up for a free or paid plan with Scripted, you also receive the following tools at no cost:
Landing page generator
Social media post generator
Infographic text generator
Scripted Copilot, a GPT-4-powered chatbot
Scripted offers the best of both worlds: the efficiency of AI-generated content and the creativity of human-written content. Use free AI tools to quickly generate content and scale, then consider connecting with Scripted’s talented pool of writers for a human touch.
You can also get guidance from a human marketing professional for your SEO content strategy, plus dedicated account management, depending on your plan.
AI generative tools are free through Scripted’s platform. But if you’re looking to supercharge your content with subject matter expert human writers, you can upgrade to a pro plan for $199 per month. Team plans are available for $499 per month, and Scripted also offers enterprise- and agency-level accounts.
AI-powered content writing is the future of email marketing. Get started today with Scripted’s free plan to learn how AI generative tools can streamline your email process and content marketing strategy.
You can also access a curated pool of subject matter experts with industry-specific knowledge, ensuring your email content resonates with your target audience. Set up a meeting to see how machine learning and the personal touch can create catchy emails and quality content for your business.