Weekly Content Marketing Trends: September 20, 2021

Published by Kevin O'Connor on Monday, September 20, 2021 in Content Marketing.

Another month has passed, and we’re delighted to share more of our findings on the latest content marketing trends. This week you’ll learn all about what’s working and what to avoid. If you’re in the retail or real estate business, you won’t want to miss what we've uncovered. Need a few ideas for October content? Let’s go!

Quicklinks:

What’s Working in Content Marketing in 2021

5 Content Marketing Ideas for October 2021

Digital Marketing Resources: What Investors Must Focus on in 2021 and Beyond

What The Decline of Brick-And-Mortar Sales Means for Retail Marketing

5 Common Content Marketing Mistakes and How to Avoid Them

What’s Working in Content Marketing in 2021

To say the pandemic has been an eye-opener is an understatement. Like most of us, you probably have a greater appreciation for things often taken for granted. In the business world, content marketing is one of those things.

We’ve always known that content is king. Unfortunately, the real test of “survival of the fittest” is happening right now. As more businesses go digital, it can feel nearly impossible to stand out as B2B marketers are spreading their product and service promises like a virus. What's worse, this spray-and-pray form of marketing just doesn't work anymore.

Suffice to say, 61% of marketers place content marketing at the top of their "most important tactics" list. And that means businesses must turn to approaches that grab attention in an over-saturated digital world.

Some of these content strategies include:

“Lo-fi” content
Customized content
Interactive content
Repurposed content

Want to see how some B2Bs are using these strategies? Download the free report.

5 Content Marketing Ideas for October 2021

Fall is upon us here in the Northern Hemisphere, and October is right around the corner. It’s a perfect time to consider what’s in store for next month’s digital content. Perhaps you’ll include some spooky Halloween fun, or maybe you haven’t given it much thought. More often than not, it can be a challenge to come up with fresh ideas.

While it may seem too early, it’s always best to plan ahead. Besides, this ensures enough time for you to pull off some suggestions mentioned below Practical Ecommerce offers excellent tips to give you a head start, and you can try one or all and even save some for the following month if they apply.

October ideas include:

Product-focused tutorials
Tell stories
International Day for Older Persons
St. Luke’s Little Summer
Anything Halloween

Digital Marketing Resources: What Investors Must Focus on in 2021 and Beyond

Real estate investors and others have found a need to focus on online marketing. Everyone around the world is using smartphones, so you need to be active in the digital space. That’s where you and your customers will find each other.

It’s essential to remain competitive, drive traffic, and convert customers. You’ll need to keep abreast of the latest digital strategies and trends. With the proper knowledge, you’ll increase your business’s profitability. Think Realty gives a brief rundown of what you need to know.

Here’s where to focus your digital marketing:

Blogs
Search engine optimization
Online courses
Email marketing
Social media
Video marketing
Podcasts
Winning more customers

Learn more about these digital resources here.

What The Decline of Brick-And-Mortar Sales Means for Retail Marketing

It’s easy to notice that brick-and-mortar stores have been on the decline, even more so since the pandemic. E-commerce has been booming as buyers have been shopping online from the safety of their homes. You might ask, "Is retail as we know it dead?”

There are still people who prefer the experience of seeing and feeling a product before they buy. This presents a challenge for businesses trying to balance both the physical and virtual shopping world. So, what exactly does this mean for retail marketers?

Here’s what 13 members of the Forbes Communications Council discussed:

Omnichannel marketing is more important than ever
In-person experiences incentivize people to shop
There is a growing focus on feature marketing
Varying purchasing behaviors allow for customized plans
Marketers need to adjust to new consumer behavior
Modern consumers expect transparency and ease
Smart marketers combine in-person and digital experiences
Knowing to engage online audiences in the store is key
There’s a level playing field for smaller-budget marketers
PPC and SEO are of crucial importance
There is a greater focus on storytelling and authenticity
Physical stores offer opportunities to build loyalty
Retail is dying, but not in the way you think

Find out what else they say about the decline of the retail industry.

5 Common Content Marketing Mistakes and How to Avoid Them

Do you realize that you’ll spend 62% less and generate 3x leads with content marketing as opposed to traditional marketing? Great content makes a significant impact because it helps customers know, like, and trust your brand. So simply putting content out there isn’t always going to cut it. You need a strategic approach, among other things. Avoid mistakes that marketers frequently make, and you’ll be laughing all the way to the bank.

Here are the 5 mistakes to avoid at all costs:

Having no end game
Believing that “if you build it, they will come”
Keeping up with the Joneses
Not having a routine
Being too promotional

Need to know more? Read the rest of the article here.

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Learn about this week’s content marketing trends and what’s working in 2021 plus October content ideas, investor resources, retail marketing, and mistakes to avoid.