The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Comparing Language from 36 Years of Presidential Debates

Comparing Language from 36 Years of Presidential Debates

The final debate of the 2016 presidential election is fast approaching. Over the past month, politicians and pundits hav...
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Boris Vassilev

October 13, 2016
Lexical Analysis of the Second 2016 Presidential Debate

Lexical Analysis of the Second 2016 Presidential Debate

Last week, Scripted put our expertise in language analysis to the test in our presidential debate analysis . Today, we'r...
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Boris Vassilev

October 10, 2016
Hire Writers: How to Find a Great In-House Writer

Hire Writers: How to Find a Great In-House Writer

When you need professional writing for a one-time job or for a handful of projects each month, freelance writers tend to...
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Adam Grifitth

October 5, 2016
Lexical Analysis of the First 2016 Presidential Debate

Lexical Analysis of the First 2016 Presidential Debate

Like 80.6 million of the rest of you, we watched the presidential debate on Monday, but our perspective was a little dif...
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Boris Vassilev

September 29, 2016
6 Tips for Writing Great Digital Copy (from a Designer)

6 Tips for Writing Great Digital Copy (from a Designer)

I recently wrote a blog post for creative collaboration service , Hightail on why I think design should lead the way whe...
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David Robinson

September 27, 2016
10 Qualities Of Shareable Blog Posts

10 Qualities Of Shareable Blog Posts

The days of creating content to just publish it and hope for the best are over. Since millions of pieces are shared onli...
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Noah Kinglsey

September 21, 2016
What the Data Says about Marketing to College Students

What the Data Says about Marketing to College Students

College students may be known for being broke, especially right as they head back to school and have to spend their mone...
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Scripted Writers

September 12, 2016
Closing the loop: Scripted Analytics and the ROI of Content Marketing

Closing the loop: Scripted Analytics and the ROI of Content Marketing

Marketing has been around for a long time. There's evidence of commercial and political campaigns etched into the ruins ...
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Jacob Kring

August 11, 2016
Content Analytics: The Formula for Creating a Successful Blog

Content Analytics: The Formula for Creating a Successful Blog

3 Case Studies on How to Diagnose the Health of Your Blog Note: This post was originally posted on growthmarketingconfer...
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Ryan Buckley

August 4, 2016
4 Brands That Know How to Leverage the Olympics

4 Brands That Know How to Leverage the Olympics

The Olympics are perhaps the biggest sporting event this year. Just going by the sheer size of the event, it is a massiv...
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Vaibhav B

August 2, 2016
How Small Businesses Can Continue to Cash In On "Pokemon Go"

How Small Businesses Can Continue to Cash In On "Pokemon Go"

"Pokemon Go" is without a doubt one of the strangest and most impressive gaming trends in the past decade. In the first ...
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Mary B

July 25, 2016
Q&A about Improving Your SEO with Aaron Wall

Q&A about Improving Your SEO with Aaron Wall

This time around we had chance to chat with Aaron Wall, founder of SEOBook, to discuss the history of SEO, what SMB mark...
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Ryan Buckley

July 22, 2016
12 Content Marketing Hacks For Small Businesses

12 Content Marketing Hacks For Small Businesses

Producing lots of content when you have a big budget is easy. Producing the right content for your audience on a small b...
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Michael Brenner

July 21, 2016
Q&A on ROI Revolution with David Stone

Q&A on ROI Revolution with David Stone

We had a chance to sit with David Stone, Senior Content Marketing Manager at ROI Revolution, a marketing agency focused ...
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Ryan Buckley

July 10, 2016
A Database of chiefmartec's Marketing Technology Landscape

A Database of chiefmartec's Marketing Technology Landscape

There are a lot of lists of marketing technology companies, but most of them are in the form of infographics with a bunc...
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Ryan Buckley

July 8, 2016