Content Analytics

Beyond the Buzzwords: Inside Scripted’s Strategic Agents

Beyond the Buzzwords: Inside Scripted’s Strategic Agents

As Scripted’s Chief Content Strategist, I’ve seen content marketing shift at warp speed. New AI tools launch almost daily, each promising to revolutionize your workflow. And with them, new buzzwords e...
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Leah McClellan

October 22, 2025
How to Install Google Analytics and Set Up Google Search Console

How to Install Google Analytics and Set Up Google Search Console

Still not set up on Google Analytics? Don't worry, you're not alone, and this post will tell you exactly how to install Google Analytics on your website. Whatever your business and marketing goals, yo...
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Scripted Writers

October 05, 2017
Closing the loop: Scripted Analytics and the ROI of Content Marketing

Closing the loop: Scripted Analytics and the ROI of Content Marketing

Marketing has been around for a long time. There's evidence of commercial and political campaigns etched into the ruins of Pompeii (and probably examples even older than that!). But performance market...
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Jacob Kring

August 11, 2016
How To Measure The ROI of Your White Papers (The Right Way)

How To Measure The ROI of Your White Papers (The Right Way)

Marketers depend on white papers for a variety of reasons -- find out if you're measuring your content goals correctly....
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Nicole Karlis

December 08, 2014
How Much Do Images, Videos and Infographics Boost Content Marketing ROI?

How Much Do Images, Videos and Infographics Boost Content Marketing ROI?

We all know that a multimedia post with an image, infographic or video will probably do better than one without, but how significant is the improvement?...
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Katharine Miller

July 29, 2014
The 5 Most Valuable Metrics in Content Marketing

The 5 Most Valuable Metrics in Content Marketing

Tracking metrics is just as important as creating high quality content....
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Jack O

January 07, 2014