There’s a paradox at the heart of B2B thought leadership right now. Your buyers want originality, courage, and clarity. ...
William DeLong
As Scripted’s Chief Content Strategist, I’ve seen content marketing shift at warp speed. New AI tools launch almost dail...
Leah McClellan
Still not set up on Google Analytics? Don't worry, you're not alone, and this post will tell you exactly how to install ...
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Marketing has been around for a long time. There's evidence of commercial and political campaigns etched into the ruins ...
Jacob Kring
Marketers depend on white papers for a variety of reasons -- find out if you're measuring your content goals correctly....
Nicole Karlis
We all know that a multimedia post with an image, infographic or video will probably do better than one without, but how...
Katharine Miller
Tracking metrics is just as important as creating high quality content....
Jack O
