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The Strategic Marketer

Perspectives on marketing strategy, growth, and the intersection of AI and human expertise.

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Life as a Freelance Writer: Developing Your Personal Brand
Content Marketing

Life as a Freelance Writer: Developing Your Personal Brand

Kevin O'Connor

October 4, 2017
Is It Time to Shift Your Ad Spend to Content Marketing?
Content Marketing

Is It Time to Shift Your Ad Spend to Content Marketing?

Kevin O'Connor

October 2, 2017
The Video Pivot: What Does It Mean For Writers?
Content Marketing

The Video Pivot: What Does It Mean For Writers?

Kevin O'Connor

September 28, 2017
How to Write an SEO-friendly Blog Post: 7 Simple Tactics
Content Marketing

How to Write an SEO-friendly Blog Post: 7 Simple Tactics

Kevin O'Connor

September 26, 2017
Life As a Freelance Writer: Focusing On Quality Over Quantity
Content Marketing

Life As a Freelance Writer: Focusing On Quality Over Quantity

Matthew Thompson

September 22, 2017
How Scripted Writers and Editors Can Help Each Other

How Scripted Writers and Editors Can Help Each Other

Elizabeth T

September 20, 2017
How to Rank High in Google Search in 2017
Content Marketing

How to Rank High in Google Search in 2017

Shane Owens

April 24, 2017
How to Use Account-Based Marketing to Drive Content Marketing
Content Marketing

How to Use Account-Based Marketing to Drive Content Marketing

Ryan Buckley

March 8, 2017
Small Businesses Need Account-Based Marketing Too
Content Marketing

Small Businesses Need Account-Based Marketing Too

Ryan Buckley

February 28, 2017
It's Time to Give Up on QR Codes
Content Marketing

It's Time to Give Up on QR Codes

Ryan Buckley

February 21, 2017
The Importance of a Fact Checker in a Technology-Driven World
Content Marketing

The Importance of a Fact Checker in a Technology-Driven World

Ryan Buckley

February 9, 2017
Proofreading 101: What You Need to Know to Get Perfect Copy
Content Marketing

Proofreading 101: What You Need to Know to Get Perfect Copy

Ryan Buckley

February 9, 2017
Account-Based Marketing, Meet Content Marketing
Content Marketing

Account-Based Marketing, Meet Content Marketing

Ryan Buckley

February 8, 2017
How The Internet Has Impacted Copy Editing Technology
Content Marketing

How The Internet Has Impacted Copy Editing Technology

Ryan Buckley

February 8, 2017
Is Copy Editing As Important As Copy Writing?
Content Marketing

Is Copy Editing As Important As Copy Writing?

Ryan Buckley

February 7, 2017