The Scripted Blog

Systems, strategy, and storytelling for modern content teams

The Importance of a Fact Checker in a Technology-Driven World

The Importance of a Fact Checker in a Technology-Driven World

Despite the influx of technology-based editing tools in recent years, the simple fact still remains: If you want your wo...
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Ryan Buckley

February 9, 2017
Proofreading 101: What You Need to Know to Get Perfect Copy

Proofreading 101: What You Need to Know to Get Perfect Copy

You've worked hard and have a great piece of content written--but it needs a once-over before being released to a wide a...
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Ryan Buckley

February 9, 2017
Account-Based Marketing, Meet Content Marketing

Account-Based Marketing, Meet Content Marketing

If you're hanging out at the water cooler, don't be surprised to hear "account-based marketing" being bandied about. Thi...
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Ryan Buckley

February 8, 2017
How The Internet Has Impacted Copy Editing Technology

How The Internet Has Impacted Copy Editing Technology

Technological evolution has led to some of the greatest innovations throughout history, and over the past few decades, t...
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Ryan Buckley

February 8, 2017
Is Copy Editing As Important As Copy Writing?

Is Copy Editing As Important As Copy Writing?

Content quality is impacted as much by copy editing as it is by authorship. Professional writers might say content marke...
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Ryan Buckley

February 7, 2017
The Fall of Proper Grammar and How Copy Editing Services Can Help

The Fall of Proper Grammar and How Copy Editing Services Can Help

It has finally happened. We live in an age where we conduct business, social and even political interactions in 140 char...
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Ryan Buckley

February 6, 2017
Incorporating AI into Your 2017 Marketing Practices

Incorporating AI into Your 2017 Marketing Practices

How will AI influence marketing in the coming decade? Artificial intelligence has continued its steady march towards mai...
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Ryan Buckley

February 1, 2017
Brands Can Only Trust Celebrity Influencer Marketing in 2017

Brands Can Only Trust Celebrity Influencer Marketing in 2017

Influencer marketing is a trend that's rising higher in 2017, with a Linqia report suggesting that brands will spend bet...
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Adam Grifitth

January 24, 2017
Changes to Copywriting Since the Mad Men Days

Changes to Copywriting Since the Mad Men Days

While Mad Men ended almost two years ago, the lessons we learned from Don Draper in advertising, copywriting and life st...
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Scripted Writers

January 23, 2017
Dear Marketers, Quit Capitalizing on Celebrity Deaths

Dear Marketers, Quit Capitalizing on Celebrity Deaths

The year that robbed us of David Bowie, Prince and Carrie Fisher has gained notoriety as the year of celebrity deaths, e...
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Adam Grifitth

January 12, 2017
Write Killer Video Scripts Using This Hollywood Screenwriting Method

Write Killer Video Scripts Using This Hollywood Screenwriting Method

With the advent of Snapchat and Instagram stories for brands and a prediction that video streaming will make up 80 perce...
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Emmay J

January 4, 2017
The Best Examples of Real World Content Marketing

The Best Examples of Real World Content Marketing

We're living in the age of the digital word and that's dramatically affecting our reading habits. A typical person will ...
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Adam Grifitth

January 4, 2017
Chatbots Will Take Over Digital Marketing in 2017

Chatbots Will Take Over Digital Marketing in 2017

The digital marketing and advertising landscape is an ever-changing world, where the technology, design, creativity and ...
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Brian Link

December 19, 2016
Scripted Waves Goodbye to 2016

Scripted Waves Goodbye to 2016

Vladimir Lenin once pronounced, "There are decades where nothing happens; and there are weeks where decades happen.", an...
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Adam Grifitth

December 15, 2016
Using Instagram to Find a Great Designer

Using Instagram to Find a Great Designer

In the long list of items needed to either create or grow your company, graphic design can fall behind tasks that more d...
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Adam Grifitth

December 13, 2016