The Scripted Blog

Systems, strategy, and storytelling for modern content teams

What Is Inbound Marketing?

What Is Inbound Marketing?

If you're well-versed in today's marketing landscape, there's no doubt that you've heard the term inbound marketing. How...
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Becky B

February 1, 2018
How AI Impacts Marketing in 2018 and Beyond

How AI Impacts Marketing in 2018 and Beyond

In trying to crack the toughest marketing challenges, two heads are certainly better than one -- but how about a million...
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Mark T

January 30, 2018
What Does The New Facebook Algorithm Update Mean?

What Does The New Facebook Algorithm Update Mean?

On January 11, 2018, Facebook CEO Mark Zuckerberg made an announcement set to rock how publishers utilize Facebook's New...
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Evan Stewart

January 26, 2018
How to Write Lifestyle Blogs

How to Write Lifestyle Blogs

Let's face it - lifestyle blogs don't get the respect they deserve. While travel blogs, food blogs, and fashion blogs en...
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Rachel R

January 23, 2018
How to Write Finance Blogs

How to Write Finance Blogs

The finance industry is one of my favorite topics to cover. I mostly specialize in personal and small business finance, ...
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Tiffany G

January 18, 2018
Choosing the Right Images for Your Blog Post

Choosing the Right Images for Your Blog Post

You created a masterpiece of a blog post, but its engagement is low. Without the right images in place, your audience ma...
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Tiffany G

January 16, 2018
How to Write For Technology Blogs

How to Write For Technology Blogs

How in the world am I going to write this so it makes sense? It's the question I asked myself when I was working on my f...
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Evan Stewart

January 13, 2018
6 Tips for Getting the Most of Your Video Marketing Campaigns

6 Tips for Getting the Most of Your Video Marketing Campaigns

So, you made a video. You poured a significant amount of cash into your content and you're proud of the outcome. It feel...
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Lara V

January 10, 2018
Planning Your 2018 Content

Planning Your 2018 Content

Your content marketing strategy's success for 2018 depends on the types of content you create and how you reach your aud...
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Matthew Thompson

January 3, 2018
What Happened? The 2017 Content Marketing Year In Review

What Happened? The 2017 Content Marketing Year In Review

Terry Pratchett's book "Interesting Times" draws its name from a Chinese curse that goes, "May you live in interesting t...
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Tiffany G

December 29, 2017
Taking the Long View on Long-Form Content

Taking the Long View on Long-Form Content

Are you sitting comfortably? How much time can you set aside to read a long-form, data-heavy investigation into a comple...
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Mark T

December 13, 2017
How Not to Use Your Company Social Channels

How Not to Use Your Company Social Channels

Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers an...
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Matthew Thompson

December 7, 2017
The Benefits of the Pomodoro Time Management for Writers

The Benefits of the Pomodoro Time Management for Writers

Many freelance writers consider deadlines the bane of their existence, especially since they have a tendency to lurk aro...
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Tiffany G

December 4, 2017
Creating a Content Marketing Routine

Creating a Content Marketing Routine

Most successful people around the world credit persistence and their daily morning routines for their success. Very ofte...
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Vaibhav B

November 30, 2017
When is Paid Promotion Right For Content?

When is Paid Promotion Right For Content?

Bloggers and content marketers often rely on engaging articles, infographics and other types of content to attract audie...
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Matthew Thompson

November 27, 2017