The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Your Crash Course on Content Marketing

Your Crash Course on Content Marketing

This series of blog posts is called Content Coach, and we developed it as a free crash course to guide you through the f...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

November 3, 2017
You Need a Goal to Guide Your Content Marketing Strategy

You Need a Goal to Guide Your Content Marketing Strategy

Creating content around certain keywords without a goal is a bit like throwing darts without a dartboard. Where do you a...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

November 2, 2017
Stop Killing Your Content Marketing

Stop Killing Your Content Marketing

Content is king, and it's not abdicating the throne any time soon. But don't make the mistake of thinking this knowledge...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

November 2, 2017
Creating a Hybrid Content Marketing Team (In-House & Outsourced)

Creating a Hybrid Content Marketing Team (In-House & Outsourced)

Content is king. You know, right? Not only can content boost your marketing ROI, earn you new customers and spike your s...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

November 1, 2017
Scripted Presents: Content Marketing Horror Stories

Scripted Presents: Content Marketing Horror Stories

Unless you've been trapped in an underground vault with the CryptKeeper circa 1992, you've probably heard that content i...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

October 25, 2017
How to Optimize Your Digital Workspace for Productive Writing Sessions

How to Optimize Your Digital Workspace for Productive Writing Sessions

A lot of freelance writing resources go over tips on setting up the perfect office, but what about your digital workspac...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

October 24, 2017
How to Pitch Great Blog Ideas to Any Client

How to Pitch Great Blog Ideas to Any Client

Pitching is a good opportunity to develop and present your ideas. Pitching puts you in control of a blog post's narrativ...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

October 18, 2017
The 9 Life Stages of an Evergreen Blog Post

The 9 Life Stages of an Evergreen Blog Post

If you want your content to live beyond today, you have to create content that is evergreen. Evergreen content increases...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

October 12, 2017
How Co-Working Spaces and Online Currencies Have Changed Freelance Writing

How Co-Working Spaces and Online Currencies Have Changed Freelance Writing

Now is a great time to be a freelance writer -- perhaps the best it has ever been. I know that to be true for me and the...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

October 10, 2017
How to Install Google Analytics and Set Up Google Search Console

How to Install Google Analytics and Set Up Google Search Console

Still not set up on Google Analytics? Don't worry, you're not alone, and this post will tell you exactly how to install ...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

October 5, 2017
Life as a Freelance Writer: Developing Your Personal Brand

Life as a Freelance Writer: Developing Your Personal Brand

Whether you always knew you would be a writer or you recently realized you have in-demand skills, getting started in fre...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

October 4, 2017
Is It Time to Shift Your Ad Spend to Content Marketing?

Is It Time to Shift Your Ad Spend to Content Marketing?

As 2017 starts winding down, marketers are turning their attention to the latest trends that will define their marketing...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

October 2, 2017
The Video Pivot: What Does It Mean For Writers?

The Video Pivot: What Does It Mean For Writers?

Writing had a beginning just a few thousand years ago. You might see its end within your lifetime. That's what some tech...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

September 28, 2017
How to Write an SEO-friendly Blog Post: 7 Simple Tactics

How to Write an SEO-friendly Blog Post: 7 Simple Tactics

When you're writing a blog post for a client, you have to think beyond the act of writing the content. Content marketing...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Kevin O'Connor

September 26, 2017
Life As a Freelance Writer: Focusing On Quality Over Quantity

Life As a Freelance Writer: Focusing On Quality Over Quantity

When people ask me how to start freelance writing careers , I tell them to keep their day jobs and slowly build reliable...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Matthew Thompson

September 22, 2017