The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Blog Hosting Best Practices

Blog Hosting Best Practices

Many of the blog hosting best practices are covered out of the box by a content management system like WordPress or Scri...
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Scripted Writers

November 9, 2017
The Dark World of Affiliate Marketing, Black Hat SEO, and...Mattresses?

The Dark World of Affiliate Marketing, Black Hat SEO, and...Mattresses?

Who do you trust anymore? Who do you believe? You might be surprised to learn that trust is alive and well, and is still...
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Kevin O'Connor

November 8, 2017
A New Frontier: Marketing and Virtual Reality

A New Frontier: Marketing and Virtual Reality

According to Forbes, global brands are increasingly using virtual reality for everything from brand storytelling to sell...
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Kevin O'Connor

November 7, 2017
Managing Revisions for Maximum Output

Managing Revisions for Maximum Output

When working with your writer(s), just like providing guidelines , it's important to give clear and specific feedback wh...
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Scripted Writers

November 6, 2017
Creating Guidelines for Amazing Content

Creating Guidelines for Amazing Content

Guidelines provide clear direction to writers. Sharing clear and specific guidelines is absolutely critical for getting ...
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Scripted Writers

November 6, 2017
How to Find the Perfect Writers for Your Content Marketing Needs

How to Find the Perfect Writers for Your Content Marketing Needs

There are thousands and thousands of writers looking for work, and you have very specific business goals that require yo...
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Scripted Writers

November 6, 2017
Tips For Better Communication Between Writers and Clients

Tips For Better Communication Between Writers and Clients

Nothing ruins a project like bad communication. You can end up missing deadlines, delivering content that completely mis...
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Kevin O'Connor

November 6, 2017
Why Setting a Content Calendar is So Important

Why Setting a Content Calendar is So Important

Frankly, your success will be defined by your content cadence. We love stories of wit, skill and strength beating odds, ...
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Ciara Antolini

November 6, 2017
Low-hanging Keywords and Quick Wins

Low-hanging Keywords and Quick Wins

Often, your site will already be ranking for some keywords that you didn't know about. Now that you have verified owners...
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Scripted Writers

November 6, 2017
Metrics: What Gets Measured Gets Managed

Metrics: What Gets Measured Gets Managed

Now that you have determined your directional goal and done some keyword research , you also know the metrics you need t...
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Scripted Writers

November 6, 2017
Your Crash Course on Content Marketing

Your Crash Course on Content Marketing

This series of blog posts is called Content Coach, and we developed it as a free crash course to guide you through the f...
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Scripted Writers

November 3, 2017
You Need a Goal to Guide Your Content Marketing Strategy

You Need a Goal to Guide Your Content Marketing Strategy

Creating content around certain keywords without a goal is a bit like throwing darts without a dartboard. Where do you a...
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Scripted Writers

November 2, 2017
Stop Killing Your Content Marketing

Stop Killing Your Content Marketing

Content is king, and it's not abdicating the throne any time soon. But don't make the mistake of thinking this knowledge...
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Kevin O'Connor

November 2, 2017
Creating a Hybrid Content Marketing Team (In-House & Outsourced)

Creating a Hybrid Content Marketing Team (In-House & Outsourced)

Content is king. You know, right? Not only can content boost your marketing ROI, earn you new customers and spike your s...
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Kevin O'Connor

November 1, 2017
Scripted Presents: Content Marketing Horror Stories

Scripted Presents: Content Marketing Horror Stories

Unless you've been trapped in an underground vault with the CryptKeeper circa 1992, you've probably heard that content i...
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Kevin O'Connor

October 25, 2017