The Scripted Blog

Systems, strategy, and storytelling for modern content teams

How to Optimize Your Digital Workspace for Productive Writing Sessions

How to Optimize Your Digital Workspace for Productive Writing Sessions

A lot of freelance writing resources go over tips on setting up the perfect office, but what about your digital workspac...
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Kevin O'Connor

October 24, 2017
How to Pitch Great Blog Ideas to Any Client

How to Pitch Great Blog Ideas to Any Client

Pitching is a good opportunity to develop and present your ideas. Pitching puts you in control of a blog post's narrativ...
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Kevin O'Connor

October 18, 2017
The 9 Life Stages of an Evergreen Blog Post

The 9 Life Stages of an Evergreen Blog Post

If you want your content to live beyond today, you have to create content that is evergreen. Evergreen content increases...
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Kevin O'Connor

October 12, 2017
How Co-Working Spaces and Online Currencies Have Changed Freelance Writing

How Co-Working Spaces and Online Currencies Have Changed Freelance Writing

Now is a great time to be a freelance writer -- perhaps the best it has ever been. I know that to be true for me and the...
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Kevin O'Connor

October 10, 2017
How to Install Google Analytics and Set Up Google Search Console

How to Install Google Analytics and Set Up Google Search Console

Still not set up on Google Analytics? Don't worry, you're not alone, and this post will tell you exactly how to install ...
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Scripted Writers

October 5, 2017
Life as a Freelance Writer: Developing Your Personal Brand

Life as a Freelance Writer: Developing Your Personal Brand

Whether you always knew you would be a writer or you recently realized you have in-demand skills, getting started in fre...
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Kevin O'Connor

October 4, 2017
Is It Time to Shift Your Ad Spend to Content Marketing?

Is It Time to Shift Your Ad Spend to Content Marketing?

As 2017 starts winding down, marketers are turning their attention to the latest trends that will define their marketing...
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Kevin O'Connor

October 2, 2017
The Video Pivot: What Does It Mean For Writers?

The Video Pivot: What Does It Mean For Writers?

Writing had a beginning just a few thousand years ago. You might see its end within your lifetime. That's what some tech...
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Kevin O'Connor

September 28, 2017
How to Write an SEO-friendly Blog Post: 7 Simple Tactics

How to Write an SEO-friendly Blog Post: 7 Simple Tactics

When you're writing a blog post for a client, you have to think beyond the act of writing the content. Content marketing...
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Kevin O'Connor

September 26, 2017
Life As a Freelance Writer: Focusing On Quality Over Quantity

Life As a Freelance Writer: Focusing On Quality Over Quantity

When people ask me how to start freelance writing careers , I tell them to keep their day jobs and slowly build reliable...
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Matthew Thompson

September 22, 2017
How Scripted Writers and Editors Can Help Each Other

How Scripted Writers and Editors Can Help Each Other

One of the things that sets Scripted apart from other writing platforms is its editorial process . To provide the very b...
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Elizabeth T

September 20, 2017
How to Rank High in Google Search in 2017

How to Rank High in Google Search in 2017

SEO changes as each new Google search algorithm is released - how do you plan to keep up this year? Find out here. ...
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Shane Owens

April 24, 2017
How to Use Account-Based Marketing to Drive Content Marketing

How to Use Account-Based Marketing to Drive Content Marketing

According to the Digital Marketing Institute, 92 percent of companies consider Account-Based Marketing (ABM) crucial for...
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Ryan Buckley

March 8, 2017
Small Businesses Need Account-Based Marketing Too

Small Businesses Need Account-Based Marketing Too

As a small business, you rely on inbound marketing strategies. You expect customers to respond to your online advertisem...
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Ryan Buckley

February 28, 2017
It's Time to Give Up on QR Codes

It's Time to Give Up on QR Codes

Although QR codes came on the scene in 1994 (as a special type of barcode designed for use by the Japanese auto industry...
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Ryan Buckley

February 21, 2017