The Scripted Blog

Systems, strategy, and storytelling for modern content teams

How Scripted Writers and Editors Can Help Each Other

How Scripted Writers and Editors Can Help Each Other

One of the things that sets Scripted apart from other writing platforms is its editorial process . To provide the very b...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Elizabeth T

September 20, 2017
How to Rank High in Google Search in 2017

How to Rank High in Google Search in 2017

SEO changes as each new Google search algorithm is released - how do you plan to keep up this year? Find out here. ...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Shane Owens

April 24, 2017
How to Use Account-Based Marketing to Drive Content Marketing

How to Use Account-Based Marketing to Drive Content Marketing

According to the Digital Marketing Institute, 92 percent of companies consider Account-Based Marketing (ABM) crucial for...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

March 8, 2017
Small Businesses Need Account-Based Marketing Too

Small Businesses Need Account-Based Marketing Too

As a small business, you rely on inbound marketing strategies. You expect customers to respond to your online advertisem...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

February 28, 2017
It's Time to Give Up on QR Codes

It's Time to Give Up on QR Codes

Although QR codes came on the scene in 1994 (as a special type of barcode designed for use by the Japanese auto industry...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

February 21, 2017
The Importance of a Fact Checker in a Technology-Driven World

The Importance of a Fact Checker in a Technology-Driven World

Despite the influx of technology-based editing tools in recent years, the simple fact still remains: If you want your wo...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

February 9, 2017
Proofreading 101: What You Need to Know to Get Perfect Copy

Proofreading 101: What You Need to Know to Get Perfect Copy

You've worked hard and have a great piece of content written--but it needs a once-over before being released to a wide a...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

February 9, 2017
Account-Based Marketing, Meet Content Marketing

Account-Based Marketing, Meet Content Marketing

If you're hanging out at the water cooler, don't be surprised to hear "account-based marketing" being bandied about. Thi...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

February 8, 2017
How The Internet Has Impacted Copy Editing Technology

How The Internet Has Impacted Copy Editing Technology

Technological evolution has led to some of the greatest innovations throughout history, and over the past few decades, t...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

February 8, 2017
Is Copy Editing As Important As Copy Writing?

Is Copy Editing As Important As Copy Writing?

Content quality is impacted as much by copy editing as it is by authorship. Professional writers might say content marke...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

February 7, 2017
The Fall of Proper Grammar and How Copy Editing Services Can Help

The Fall of Proper Grammar and How Copy Editing Services Can Help

It has finally happened. We live in an age where we conduct business, social and even political interactions in 140 char...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

February 6, 2017
Incorporating AI into Your 2017 Marketing Practices

Incorporating AI into Your 2017 Marketing Practices

How will AI influence marketing in the coming decade? Artificial intelligence has continued its steady march towards mai...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Ryan Buckley

February 1, 2017
Brands Can Only Trust Celebrity Influencer Marketing in 2017

Brands Can Only Trust Celebrity Influencer Marketing in 2017

Influencer marketing is a trend that's rising higher in 2017, with a Linqia report suggesting that brands will spend bet...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Adam Grifitth

January 24, 2017
Changes to Copywriting Since the Mad Men Days

Changes to Copywriting Since the Mad Men Days

While Mad Men ended almost two years ago, the lessons we learned from Don Draper in advertising, copywriting and life st...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

January 23, 2017
Dear Marketers, Quit Capitalizing on Celebrity Deaths

Dear Marketers, Quit Capitalizing on Celebrity Deaths

The year that robbed us of David Bowie, Prince and Carrie Fisher has gained notoriety as the year of celebrity deaths, e...
Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Adam Grifitth

January 12, 2017