Weekly Content Marketing Trends February 28, 2022

Published by Ciara Antolini on Monday, February 28, 2022 in Content Marketing, Weekly Trends.

Welcome to another week of what you need to know about the content marketing trends and news that will connect you with customers and clients who are just waiting to be your biggest fans. All you have to do is connect with them, and that's what content marketing is all about. 

This week, we're going to dive into some changes from Google and SEO, a few lesser-known content creation tools, and the dawn of the micro-influencer (and if you need to partner with one).

Quick Links

Top SEO trends for 2022

Lesser-known content creation tools

Do you need a micro-influencer?

Top SEO trends for 2022

Staying relevant in searches is a non-negotiable for any business, but algorithm changes mean that something you've put effort into to rank high in searches in the past could be less impactful or even irrelevant in the future. As frustrating as it is, it's a cost of entry to turning up in searches, so today we're going to share SEO trends that are forecasted to carry some weight in 2022.

Internal Linking

Internal linking is when you link two or more pages on your website via hyperlink. This serves a double purpose: one is to increase the authority ranking on your pages. As a bonus, using internal linking to guide your visitors to useful and relative information supports another important content marketing trend for 2022 outside of the SEO domain: creating intuitive and value-packed user experiences. 

Trending Content

Most often produced in response to current events to ride the wave of algorithm favoring on a topic, this can be a powerful way to reach new audiences. However, do not compromise authenticity or your business values to fit into a subject that doesn't make sense.

Topical Authority

Is your business particularly adept at something? Does your niche help you stand out? This is certainly in your favor for your business identity, but creating authority through your content and website backlinks is thought to be a major component of appeasing the Google bots.

Refreshing Content

You know how a haircut makes you appear differently to other people? Maybe they notice you differently and remember all the good stuff that goes along with being you? Refreshing your content helps it appear different to the Google bots while rediscovering all that juicy content that was there all along. They just need a reason to take a second look and lift you up in the search rankings.

Third-Party Backlinks

Though SEO algorithms have favored third-party linking for quite some time, they're still a severely underutilized strategy.

Content Headings

Start creating your content headings around your focus keywords as a simple content marketing strategy: these headings are a huge indicator to search engines of what your content is all about.

Google Business Profile

It would make sense that Google would use its own business profile platform as a source for information and ranking.

Lesser-Known Content Creation Tools

Sometimes coming across a new tool can reignite your excitement for creating something fun for your content marketing campaigns. There are so many available which can be overwhelming, so this week we're featuring a few items from a list from our friends at the Content Marketing Institute in the hopes that something will serve as a spark to deliver that fire content to your audience.

• Portent Content Idea Generator: Never wonder what you should write about with this (free) idea generator tool.
• BlogAbout by Impact: The first option not quite hitting? Try this free idea generator tool.
• CoSchedule Headline Studio: A headling scoring tool to find out how your headline will fare with search engines for your SEO rankings.
• Feedly: A content organization RSS that gives you access to all the content you check regularly in one place.
• ILoveIMG: Everyone loves a good meme, and turning your content into one with this visual content marketing tool will help get your content noticed and shared!
• Vista Create: Not a graphic designer, but want to make pretty content? Look no further than right here.
• InVideo: With video marketing growing by leaps and bounds, you'll want a tool that can help you create awesome video content to get you in the game.

View the full list of content marketing tools here.

Do You Need To Use Micro-Influencers for Your Content Marketing?

One 2022 trend we're looking at is the micro-influencer. In the world of social media influencing, the numbers are showing that bigger isn't always better when it comes to the audience size of a social media personality that you want to forge a promotion partnership with. Influencers with a specific niche and under 10,000 followers have higher engagement rates and more trust from their audiences as they are perceived more as a friend as opposed to a celebrity. 

So do you need to partner with a micro-influencer? It's a powerful strategy to reach people that want what you're offering as long as you partner with the right influencer. Read more about what you need to know and how to find the right social media partner for you here.

Taking Action

Ready to slay the algorithm? Want to put all those amazing content marketing tools to use? Chomping at the bit to start a micro-influencer campaign? Let the experts at Scripted help you. By starting your free 30-day trial today, you'll have access to the services provided by our team of highly-vetted professional freelancers who are here to help you take your content marketing game to the next level. Start your free trial here.