There's been a lot of interesting talk recently about what it means to be "technical." If someone asked me if I'm technical, I'd probably say yes, but include a caveat that it's not my day job. But I know enough to get by. Barely. For someone to claim this lofty ...
In Stephen Hawking's television series Into the Universe , he explores the possibility of alien life. And in that exploration, he comes to a problem I've often wondered over, though undoubtedly in much more vague "this would make a cool essay" ways than he thinks of it: "The lack of ...
Improving your Adwords CTR (Click-Through-Rate) is important to improve your quality score, lower your CPCs (Cost-Per-Click), and continually have engaging ad copy. In our 4 week test, we've been able to increase CTR by 832% since launch (0.25% to 2.33%). I believe our CTR can continue to improve, but here ...
One of my main assignments this summer has been keeping up with our Scripted writer blog. With this constant influx of creativity, I feel I've learned a lot about what makes a good idea (in both writing and life). After reviewing so many topics, I can tell almost immediately which ...
One of the key responsibilities of any UX writer is to make sure their work is understood. After all, your audience won't pay attention to your copy if it doesn't make any sense. But what qualifies something as sensible, exactly? Think of it like this: just because you understand your ...
The single hardest skill for any entrepreneur to learn is how to sell. I learned this early on with our screenwriting site Scripped, and now subsequently with Scripted. Products have come and gone in both our space and the community at large, but one thing remains constant: if you cannot ...
You spent four years discussing novels, writing essays, and huddling in the library with your nose in your books in a quest to soak up knowledge, and you paid an arm and a leg to do it. However, you finally have your English degree in hand, and you're ready to ...
I have a bachelor's degree in Literature, and at college I spent most of my time thinking, writing, and talking about texts. About what a text is says, what a text means, and what a text is. When I decided to make the switch from studying literature to Computer Science ...
We've come along away since Scripted launched about a year ago. We have funding, interns, and more than one full-time engineer. All three of these are major milestones in the growth of a startup. We're now entering a new pubescent stage in our growth. There are growth spurts in our ...
Here at Scripted, we recently undertook a month-long project to see how effective content marketing is in relation to other marketing channels. We measured our own webpage with Google Analytics over the four-week period to see where content marketing is most effective and provided our results for the Content Marketing ...