Blog For Content Marketers and Content Writers

Why I learned to program

There's been a lot of interesting talk recently about what it means to be "technical." If someone asked me if I'm technical, I'd probably say yes, but include a caveat that it's not my day job. But I ...

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Ryan Buckley

August 24, 2012

The Wow Signal

In Stephen Hawking's television series Into the Universe , he explores the possibility of alien life. And in that exploration, he comes to a problem I've often wondered over, though undoubtedly in muc...

Sara Kendall

August 03, 2012

Improving Adwords CTR

Improving your Adwords CTR (Click-Through-Rate) is important to improve your quality score, lower your CPCs (Cost-Per-Click), and continually have engaging ad copy. In our 4 week test, we've been able...

JD Peterson

August 01, 2012

The Best Pitches

One of my main assignments this summer has been keeping up with our Scripted writer blog. With this constant influx of creativity, I feel I've learned a lot about what makes a good idea (in both writi...

Scripted Writers

July 26, 2012

Simple and Clean

One of the key responsibilities of any UX writer is to make sure their work is understood. After all, your audience won't pay attention to your copy if it doesn't make any sense. But what qualifies so...

Joshua Tobias

July 26, 2012

If You Want to be an Entrepreneur, Buy and Sell Your Own Product

The single hardest skill for any entrepreneur to learn is how to sell. I learned this early on with our screenwriting site Scripped, and now subsequently with Scripted. Products have come and gone in ...

Sunil Rajaraman

July 24, 2012

An English Grad in a Tech World

You spent four years discussing novels, writing essays, and huddling in the library with your nose in your books in a quest to soak up knowledge, and you paid an arm and a leg to do it. However, you f...

Tasia Potasinski

July 24, 2012

A Text is a Text is a Text

I have a bachelor's degree in Literature, and at college I spent most of my time thinking, writing, and talking about texts. About what a text is says, what a text means, and what a text is. When I de...

Scripted Writers

July 20, 2012

What I've Learned about Internet Marketing

We've come along away since Scripted launched about a year ago. We have funding, interns, and more than one full-time engineer. All three of these are major milestones in the growth of a startup. We'r...

Ryan Buckley

July 19, 2012

A Case Study on Content Marketing

Here at Scripted, we recently undertook a month-long project to see how effective content marketing is in relation to other marketing channels. We measured our own webpage with Google Analytics over t...

Alan Xu

July 18, 2012

Found in translation

Why all writing is an act of translation, and why that matters when you're producing a high volume of content. It's very easy to tell when you're in need of translation services. You hold in your poss...

Shellie Citron

July 14, 2012

Mongo: Mr. Right... or Mr. Right Now?

I've spent the last 6 months building Scripted with deliberate recklessness. Not a single one of the features I've pushed was ready, tested or beautiful. My mantra was "Push first, ask questions later...

Jacob Kring

July 12, 2012

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