The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Content Marketing News: Week of 9/29

Content Marketing News: Week of 9/29

A weekly recap of the latest content marketing and SEO news and tips. SEO: Google Authorship: Social and authorship fact...
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JD Peterson

October 3, 2013
The Importance of Storytelling in B2B

The Importance of Storytelling in B2B

The old writing adage of "show don't tell" applies as much to business as it does the burgeoning fiction novel. Decision...
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Scripted Writers

October 3, 2013
Content Marketing News: Week of 9/22

Content Marketing News: Week of 9/22

A weekly recap of the latest content marketing news and tips. This week, we saw a lot of articles discussing the importa...
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JD Peterson

September 30, 2013
Content Marketing Discussions

Content Marketing Discussions

The Event On September 26th, Scripted and Disqus will be hosting a panel discussion on Practical Applications of Content...
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JD Peterson

September 26, 2013
Emotions for Sale: Creating Emotional Connections

Emotions for Sale: Creating Emotional Connections

One of the most valuable assets your business can have is a customer base that not only demonstrates brand loyalty, but ...
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Scripted Writers

September 25, 2013
Content Marketing in the News: Week of 9/15

Content Marketing in the News: Week of 9/15

A weekly recap of the latest content marketing news and tips. Content Strategies and Tips: Build Better Buyer Persona: 5...
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JD Peterson

September 20, 2013
Personalizing your Marketing Content: The Why and How

Personalizing your Marketing Content: The Why and How

Already, many large e-commerce sites use some form of personalization in their marketing strategy. We've become so accus...
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Scripted Writers

September 19, 2013
Reasons Why Your Marketing isn't Effective and How to Fix It

Reasons Why Your Marketing isn't Effective and How to Fix It

Has your company marketed and marketed, yet business still struggles to see significant positive changes? Then it's time...
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Scripted Writers

September 17, 2013
Using the Consumer's Desires to Your Businesses Advantage

Using the Consumer's Desires to Your Businesses Advantage

When it comes to marketing to an audience that is constantly on the go and always connected through technology, the need...
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Scripted Writers

September 12, 2013
Out of Ideas? How to Create a Content Strategy with Google Trends, Discussions, and Suggestions

Out of Ideas? How to Create a Content Strategy with Google Trends, Discussions, and Suggestions

Content Strategy With Google Trends, Discussions*, and Suggestions Considering that Google has over 5 billion searches p...
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JD Peterson

September 11, 2013
Factors That Can Skew A/B Test Results

Factors That Can Skew A/B Test Results

Conversion rate tests are a crucial way to understand how well a particular website layout will convert compared to a di...
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JD Peterson

September 6, 2013
How to Use Twitter for Customer Service

How to Use Twitter for Customer Service

If the goal of customer service is to be efficient and convenient, then social media is the ideal forum for achieving th...
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Scripted Writers

August 26, 2013
Effective Visual Marketing: Going Beyond Twitter and Facebook

Effective Visual Marketing: Going Beyond Twitter and Facebook

Visual marketing is occupying more and more online territory, and, as a small business owner, you need to respond to thi...
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Scripted Writers

August 26, 2013
Social Psychology and Marketing Tactics

Social Psychology and Marketing Tactics

While it can often be difficult to know exactly why one marketing campaign works and another doesn't, there are plenty o...
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Scripted Writers

August 15, 2013
Creating Optimal Content for Lead Generation

Creating Optimal Content for Lead Generation

Inbound marketing is one of the most effective forms of online advertising - attracting potential leads through publishi...
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Scripted Writers

August 15, 2013