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The Strategic Marketer

Perspectives on marketing strategy, growth, and the intersection of AI and human expertise.

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May Writing Contest: Write Your Own Commencement Speech -- Congrats, Louise B.

May Writing Contest: Write Your Own Commencement Speech -- Congrats, Louise B.

Nicole Karlis

May 6, 2014
7 Reasons Why Marketers Need to Be Excellent Writers
Content Marketing

7 Reasons Why Marketers Need to Be Excellent Writers

Denise Gabbard

May 5, 2014
99designs: How Our Designers Inspire Our Content Marketing [Interview]

99designs: How Our Designers Inspire Our Content Marketing [Interview]

Nicole Karlis

May 1, 2014
The Challenge of Scaling Your Storytelling
Content Marketing

The Challenge of Scaling Your Storytelling

JD Peterson

May 1, 2014
Content

[Webinar Recap] Nobody Views Your Content - Here's How to Fix This

JD Peterson

April 30, 2014
6 Phrases Weakening Your Content
Content Marketing

6 Phrases Weakening Your Content

Rose Kivi

April 29, 2014
Tuolumne River Trust: How Content Helps Us Protect the River [Interview]
Content Marketing

Tuolumne River Trust: How Content Helps Us Protect the River [Interview]

Nicole Karlis

April 24, 2014
How Buzzfeed Makes Your Click - Tips for Better Social Sharing
Content Marketing

How Buzzfeed Makes Your Click - Tips for Better Social Sharing

Sunil Rajaraman

April 23, 2014
Don't Be a Content Snob: Listen to What Your Audience Wants
Content Marketing

Don't Be a Content Snob: Listen to What Your Audience Wants

Scripted Writers

April 23, 2014

For the Love of Nature: April Writing Contest -- Congrats, Curtis F.

Nicole Karlis

April 22, 2014
Content Marketing is Primed for Disruption [Infographic]
Content Marketing

Content Marketing is Primed for Disruption [Infographic]

Sunil Rajaraman

April 21, 2014
[Webinar Recap] How to Drive Leads By Reorganizing Your Content
Content

[Webinar Recap] How to Drive Leads By Reorganizing Your Content

Nicole Karlis

April 18, 2014
Original Content vs. Content Curation: Which One's Best for Your Content Strategy?
Content Marketing

Original Content vs. Content Curation: Which One's Best for Your Content Strategy?

Puranjay Singh

April 17, 2014
15 Lessons From Top Content Marketers
Content

15 Lessons From Top Content Marketers

JD Peterson

April 16, 2014
Zendesk: Leveraging the Truth About Customer Service in Content Marketing [Interview]

Zendesk: Leveraging the Truth About Customer Service in Content Marketing [Interview]

Nicole Karlis

April 13, 2014