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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
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The Scripted Blog

Systems, strategy, and storytelling for modern content teams

6 Phrases Weakening Your Content

6 Phrases Weakening Your Content

Cluttering up your copy with jargon and trite phrases weakens your message....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Rose Kivi

April 29, 2014
Tuolumne River Trust: How Content Helps Us Protect the River [Interview]

Tuolumne River Trust: How Content Helps Us Protect the River [Interview]

The River Trust's Bay Area Program Director tells us how content is helping get the word out about saving and restoring ...

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Nicole Karlis

April 24, 2014
How Buzzfeed Makes Your Click - Tips for Better Social Sharing

How Buzzfeed Makes Your Click - Tips for Better Social Sharing

We gathered our own data to find out why BuzzFeed articles dominate the Internet. Here's how they maximize social sharin...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Sunil Rajaraman

April 23, 2014
Don't Be a Content Snob: Listen to What Your Audience Wants

Don't Be a Content Snob: Listen to What Your Audience Wants

Delivering fun, engaging content is more important than pleasing your inner critic....

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Scripted Writers

April 23, 2014
For the Love of Nature: April Writing Contest  -- Congrats, Curtis F.

For the Love of Nature: April Writing Contest -- Congrats, Curtis F.

Scripted writers share their unforgettable moments with Mother Nature in our April writing contest. ...

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Nicole Karlis

April 22, 2014
Content Marketing is Primed for Disruption [Infographic]

Content Marketing is Primed for Disruption [Infographic]

Content marketing is becoming an increasingly confusing space. ...

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Sunil Rajaraman

April 21, 2014
[Webinar Recap] How to Drive Leads By Reorganizing Your Content

[Webinar Recap] How to Drive Leads By Reorganizing Your Content

Who needs a content spring cleaning? Scripted.com and Uberflip joined forces to discuss the different ways brands can in...

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Nicole Karlis

April 18, 2014
Original Content vs. Content Curation: Which One's Best for Your Content Strategy?

Original Content vs. Content Curation: Which One's Best for Your Content Strategy?

We take the great debate to the floor by weighing the pros and cons of each. ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Puranjay Singh

April 17, 2014
15 Lessons From Top Content Marketers

15 Lessons From Top Content Marketers

Effective content marketing takes more than creating content. We've compiled a collection of quotes from a select group ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

JD Peterson

April 16, 2014
Zendesk: Leveraging the Truth About Customer Service in Content Marketing [Interview]

Zendesk: Leveraging the Truth About Customer Service in Content Marketing [Interview]

We caught up with Monica and JD at Zendesk to learn more about their content marketing mantra. ...

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Nicole Karlis

April 13, 2014
5 Questions to Ask Your Content Writer Before You Hire Them

5 Questions to Ask Your Content Writer Before You Hire Them

Ask for blog post ideas, social media experience and more. ...

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Jennifer Maxwell

April 11, 2014
How Does Google & Facebook Measure Your Content's Quality?

How Does Google & Facebook Measure Your Content's Quality?

Find out how your content compares, plus three quick changes you can make right now....

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

April 11, 2014
Fictional Characters on Social Media: Should Your Brand Have One?

Fictional Characters on Social Media: Should Your Brand Have One?

Using fictional characters in social media can liven up your marketing, but is this strategy right for you?...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Scripted Writers

April 1, 2014
Storefront: Why We're Focused on Storytelling [Interview]

Storefront: Why We're Focused on Storytelling [Interview]

Co-Founder/COO Tristan Pollack explains the importance of visuals in retail, why storytelling is a priority and more in ...

Photo-empty-dfe0c1a7abd539622beba7021e80355d48789a755c1488ab542ba5ceb4b5b027

Nicole Karlis

March 26, 2014
Engage Your Facebook Followers With These 5 Word Games

Engage Your Facebook Followers With These 5 Word Games

These classic games can help breathe life into your Facebook page....

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Tiffany G

March 24, 2014

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