The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Content Careers: Eventbrite's Mark Walker on Content Marketing & Misconceptions

Content Careers: Eventbrite's Mark Walker on Content Marketing & Misconceptions

Eventbrite UK's Content and Social Media Manager discusses what's made the company blog a key source of information for ...
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JD Peterson

October 30, 2014
Content Marketers, Vote In Our Halloween Content Costume Contest With Uberflip

Content Marketers, Vote In Our Halloween Content Costume Contest With Uberflip

Do you have a piece of Halloween content you want to share? Enter our content marketing costume contest! ...
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Nicole Karlis

October 29, 2014
Webinar Recap: Excelling As a Scripted Writer

Webinar Recap: Excelling As a Scripted Writer

Looking to make the most of your experience freelancing with Scripted? Then look no further than our latest writer webin...
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JD Peterson

October 28, 2014
What a Blog Post With 30 Million Views Tells Us About Good Content

What a Blog Post With 30 Million Views Tells Us About Good Content

Are you cranking out content that's failing to attract readers? Try these lessons from one of 2014's most viral blog pos...
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JD Peterson

October 23, 2014
Content Careers: Prezi's Susannah Shattuck on Creating a Content Marketing Strategy

Content Careers: Prezi's Susannah Shattuck on Creating a Content Marketing Strategy

Prezi's social media coordinator, Susannah Shattuck, shares her experience on developing a content marketing strategy fr...
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JD Peterson

October 23, 2014
Writers: Improve Your SEO Habits through Artful Keyword Inclusion

Writers: Improve Your SEO Habits through Artful Keyword Inclusion

Keywords are still useful for improving search rankings, but only when they're used the right way. These ideas will help...
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Jacqueline Lee

October 21, 2014
[Webinar Recap] New Age Advertising: How to Succeed In The World of Paid Content

[Webinar Recap] New Age Advertising: How to Succeed In The World of Paid Content

Missed our webinar with Vibrant Media & IAB? Watch the full recap here. ...
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Nicole Karlis

October 21, 2014
Forget Elegant Cover Letters: Writers Should Show Employers Content Metrics

Forget Elegant Cover Letters: Writers Should Show Employers Content Metrics

When you show that your content has consistent performance power, you get the inside track on great jobs. Use these metr...
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Jacqueline Lee

October 16, 2014
3 Ways to Celebrate Content Marketing Success -- And Keep The Momentum Going

3 Ways to Celebrate Content Marketing Success -- And Keep The Momentum Going

You've met a milestone in your content marketing strategy - congrats! So, how can you celebrate your success in a way th...
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Nicole Karlis

October 15, 2014
Our Writers' Guide to Writing Buyer's Guides

Our Writers' Guide to Writing Buyer's Guides

What does an excellent buyer's guide look like? We've included some tips and guidelines to boost your buyer's guide conf...
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Jacqueline Lee

October 14, 2014
How Defining Virality Reveals the Truth About Viral Content

How Defining Virality Reveals the Truth About Viral Content

A look at the different understandings of what constitutes viral content exposes the rare nature of what ultimately driv...
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JD Peterson

October 14, 2014
You're a Content Writer New to Web Analytics: Which Metrics Should You Learn?

You're a Content Writer New to Web Analytics: Which Metrics Should You Learn?

Web metrics can be confusing and intimidating to new content writers. Which metrics should a budding content writer hang...
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Sabah K

October 10, 2014
Content Writing Services for Agencies

Content Writing Services for Agencies

Partner with Scripted to provide professional content to clients seamlessly without managing writers or editors. ...
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JD Peterson

October 9, 2014
Why Time on Site Is a Rising Metric In Content Advertising

Why Time on Site Is a Rising Metric In Content Advertising

It's not how many times your content is viewed that matters most, but rather how long that content holds a reader's atte...
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Lisa M

October 9, 2014
5 Ways to Win at Wordpress

5 Ways to Win at Wordpress

Supplement your writing skills with a WordPress savvy that can't be rivaled. ...
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Scripted Writers

October 7, 2014