The Scripted Blog

Systems, strategy, and storytelling for modern content teams

How 5 Influencers Measure Content Marketing Success

How 5 Influencers Measure Content Marketing Success

Measuring content marketing ROI can be tough. Five influencers, including Joe Pulizzi and Lee Odden, tell us what's most...
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Scripted Writers

May 18, 2015
SEO Checklist Before Publishing a Blog Post

SEO Checklist Before Publishing a Blog Post

You've written your blog post and double checked spelling and grammar. This is the big moment! However, before you publi...
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JD Peterson

May 18, 2015
Graduate to Writing for Scripted

Graduate to Writing for Scripted

Just because you haven't landed a job straight out of college doesn't mean you can't support yourself. ...
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Katelynne S

May 14, 2015
5 Ideas For Writing Tests to Give Content Writers

5 Ideas For Writing Tests to Give Content Writers

No single job interview question can differentiate good writers from bad. Writing tests can show which candidates have t...
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Scripted Writers

May 13, 2015
Why Freelance Writers Shouldn't Fear Content Marketplaces

Why Freelance Writers Shouldn't Fear Content Marketplaces

As a former full-time freelance writer, I know that we've all trudged through writing a blog post on something in which ...
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JD Peterson

May 12, 2015
5 Things Every Startup Content Marketer Can Do to Have a More Productive Day

5 Things Every Startup Content Marketer Can Do to Have a More Productive Day

Increase your productivity with these five tasks that won't eat up your day. ...
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Nicole Karlis

May 11, 2015
The Origin of The Yo Mama Joke

The Origin of The Yo Mama Joke

Curious who wrote the first one? The 'Yo Mama' joke has an illustrious and beautiful history. Let's take a look at the h...
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Scripted Writers

May 8, 2015
Timing is Everything: Balancing Motherhood and Freelancing

Timing is Everything: Balancing Motherhood and Freelancing

If you're a mother and a freelancer, managing your time can prove difficult (and exhausting!). Find some insight into ef...
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Scripted Writers

May 7, 2015
Cinco de Drinko: Literary Greats and their Favorite Libations

Cinco de Drinko: Literary Greats and their Favorite Libations

In honor of Cinco de Mayo, we take a look at some literary greats and their drinks of choice. ...
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Katelynne S

May 5, 2015
What's The F*cking Deal With Swearing in Blog Posts?

What's The F*cking Deal With Swearing in Blog Posts?

You've read articles with swear words before, but is it an effective marketing tactic? Scripted investigates. ...
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JD Peterson

April 30, 2015
Stuck? Try a Different Angle

Stuck? Try a Different Angle

Don't let writer's block win. Boost your creative juices with these exercises. ...
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Scripted Writers

April 29, 2015
See You In New York, Writers!

See You In New York, Writers!

Come join Scripted's Freelance Operations team in New York for ASJA's Connect For Success Conference....
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JD Peterson

April 28, 2015
How Influence & Co. Built Their Content Marketing Team [Interview]

How Influence & Co. Built Their Content Marketing Team [Interview]

We caught up with Influence & Co. to learn more about how they structured their content marketing team....
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Nicole Karlis

April 27, 2015
Highlights From My Panel At The Marketo Summit

Highlights From My Panel At The Marketo Summit

J.D. Peterson, Scripted's Chief Revenue Officer, reflects on highlights from his content marketing panel at the Marketo ...
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JD Peterson

April 24, 2015
Content Marketing Trends and Freelance Writers: What You Need to Know

Content Marketing Trends and Freelance Writers: What You Need to Know

Why is it important for freelance writers to understand content marketing? Read on to find out. ...
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Tiffany G

April 23, 2015