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Keep content aligned with brand voice, style, and governance standards
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Build a focused content roadmap with clear priorities, channels, and goals
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Set rules and workflows to keep content quality and messaging consistent
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Optimize content for AI answers and generative search discovery
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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
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The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Stuck? Try a Different Angle

Stuck? Try a Different Angle

Don't let writer's block win. Boost your creative juices with these exercises. ...

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Scripted Writers

April 29, 2015
See You In New York, Writers!

See You In New York, Writers!

Come join Scripted's Freelance Operations team in New York for ASJA's Connect For Success Conference....

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JD Peterson

April 28, 2015
How Influence & Co. Built Their Content Marketing Team [Interview]

How Influence & Co. Built Their Content Marketing Team [Interview]

We caught up with Influence & Co. to learn more about how they structured their content marketing team....

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Nicole Karlis

April 27, 2015
Highlights From My Panel At The Marketo Summit

Highlights From My Panel At The Marketo Summit

J.D. Peterson, Scripted's Chief Revenue Officer, reflects on highlights from his content marketing panel at the Marketo ...

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JD Peterson

April 24, 2015
Content Marketing Trends and Freelance Writers: What You Need to Know

Content Marketing Trends and Freelance Writers: What You Need to Know

Why is it important for freelance writers to understand content marketing? Read on to find out. ...

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Tiffany G

April 23, 2015
How Outdoor Brands Are Creating Content For Earth Day

How Outdoor Brands Are Creating Content For Earth Day

Three outdoor brands celebrating Earth Day through relevant content and storytelling. ...

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JD Peterson

April 22, 2015
Going Green: 12 Ways to Recycle & Reuse Your Content For Earth Day

Going Green: 12 Ways to Recycle & Reuse Your Content For Earth Day

In light of Earth Day, let's take a look at all the ways you can be sustainable with your content. ...

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Jacqueline Lee

April 22, 2015
Scripted Editors: What Do They Do?

Scripted Editors: What Do They Do?

Get to know one of our most active Scripted editors: Stephen A.! ...

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JD Peterson

April 21, 2015
Guidelines Gone Bad: How to Hit the Mark the First Time

Guidelines Gone Bad: How to Hit the Mark the First Time

Guidelines are an important part of communication between writers and clients. Read on to learn how both sides of the Sc...

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Katelynne S

April 16, 2015
Announcing #WhereIWrite: Show Scripted Your Writing Workspace

Announcing #WhereIWrite: Show Scripted Your Writing Workspace

Here, there, everywhere -- send us a photo of your writing workspace and it could appear on Scripted's homepage! ...

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JD Peterson

April 14, 2015
What Happened in Content Marketing News This Week: April 2015

What Happened in Content Marketing News This Week: April 2015

There's a lot of news out there talking about how to create great content, but here's what caught our attention in the c...

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Nicole Karlis

April 10, 2015
Content Marketing For Beginners: What to Know About CTAs in Blog Posts

Content Marketing For Beginners: What to Know About CTAs in Blog Posts

Are you keeping your readers engaged after they consume your content?...

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Nicole Karlis

April 9, 2015
Scripted Writer Webinar Recap: Interpreting Guidelines

Scripted Writer Webinar Recap: Interpreting Guidelines

Guidelines are a blessing and a curse to some writers. In our latest webinar, we discussed how best to locate and use in...

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JD Peterson

April 8, 2015
Need Inspiration For Your Content? Check Out These 5 Blogs

Need Inspiration For Your Content? Check Out These 5 Blogs

Sometimes it's more helpful to look outside of your industry to get those creative juices flowing. ...

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Nicole Karlis

April 6, 2015
How to Tell Your Friends You're a Content Marketer

How to Tell Your Friends You're a Content Marketer

Having trouble explaining to your friends what you do? Keep these three things in mind. ...

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Scripted Writers

April 3, 2015

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