The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Be Relevant! Building Buyer Personas To Guide Your Content Strategy

Be Relevant! Building Buyer Personas To Guide Your Content Strategy

Do you know who's consuming your content? Learn more about how to create the right content for your buyer personas....
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JD Peterson

May 27, 2015
Time For It All: Combining Writing with Other Passions

Time For It All: Combining Writing with Other Passions

Writing on its own is a passion for many, but there's no stopping you from combining several of your hobbies and passion...
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JD Peterson

May 26, 2015
Interesting Content Marketing Stats on Why You Need a Content Team

Interesting Content Marketing Stats on Why You Need a Content Team

Content marketing can help your brand achieve a variety of goals, but it can't be done without a team behind it. Here's ...
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Nicole Karlis

May 22, 2015
Have Your Cake (And Eat It, Too!): Work-Life Balance Can Be Achieved

Have Your Cake (And Eat It, Too!): Work-Life Balance Can Be Achieved

Learn how freelancer writers can achieve a work-life balance that earns income without sacrificing enjoyment....
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Scripted Writers

May 21, 2015
Scripted Officially Announces Partnership With HubSpot as Primary Content Provider

Scripted Officially Announces Partnership With HubSpot as Primary Content Provider

Now you can easily publish content directly to your HubSpot blog. All the details about our exciting new partnership her...
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Nicole Karlis

May 20, 2015
How 5 Influencers Measure Content Marketing Success

How 5 Influencers Measure Content Marketing Success

Measuring content marketing ROI can be tough. Five influencers, including Joe Pulizzi and Lee Odden, tell us what's most...
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Scripted Writers

May 18, 2015
SEO Checklist Before Publishing a Blog Post

SEO Checklist Before Publishing a Blog Post

You've written your blog post and double checked spelling and grammar. This is the big moment! However, before you publi...
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JD Peterson

May 18, 2015
Graduate to Writing for Scripted

Graduate to Writing for Scripted

Just because you haven't landed a job straight out of college doesn't mean you can't support yourself. ...
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Katelynne S

May 14, 2015
5 Ideas For Writing Tests to Give Content Writers

5 Ideas For Writing Tests to Give Content Writers

No single job interview question can differentiate good writers from bad. Writing tests can show which candidates have t...
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Scripted Writers

May 13, 2015
Why Freelance Writers Shouldn't Fear Content Marketplaces

Why Freelance Writers Shouldn't Fear Content Marketplaces

As a former full-time freelance writer, I know that we've all trudged through writing a blog post on something in which ...
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JD Peterson

May 12, 2015
5 Things Every Startup Content Marketer Can Do to Have a More Productive Day

5 Things Every Startup Content Marketer Can Do to Have a More Productive Day

Increase your productivity with these five tasks that won't eat up your day. ...
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Nicole Karlis

May 11, 2015
The Origin of The Yo Mama Joke

The Origin of The Yo Mama Joke

Curious who wrote the first one? The 'Yo Mama' joke has an illustrious and beautiful history. Let's take a look at the h...
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Scripted Writers

May 8, 2015
Timing is Everything: Balancing Motherhood and Freelancing

Timing is Everything: Balancing Motherhood and Freelancing

If you're a mother and a freelancer, managing your time can prove difficult (and exhausting!). Find some insight into ef...
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Scripted Writers

May 7, 2015
Cinco de Drinko: Literary Greats and their Favorite Libations

Cinco de Drinko: Literary Greats and their Favorite Libations

In honor of Cinco de Mayo, we take a look at some literary greats and their drinks of choice. ...
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Katelynne S

May 5, 2015
What's The F*cking Deal With Swearing in Blog Posts?

What's The F*cking Deal With Swearing in Blog Posts?

You've read articles with swear words before, but is it an effective marketing tactic? Scripted investigates. ...
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JD Peterson

April 30, 2015