The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Lexical Diversity: Improving Writing Through Technology

Lexical Diversity: Improving Writing Through Technology

How the linguistic metric of lexical diversity can help improve writing. ...
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Ryan Fauver

December 13, 2014
Top Content Marketing Companies and Tools

Top Content Marketing Companies and Tools

Successful content marketers need help from many content marketing companies and tools. Here is a list to help marketers...
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JD Peterson

December 11, 2014
How To Measure The ROI of Your White Papers (The Right Way)

How To Measure The ROI of Your White Papers (The Right Way)

Marketers depend on white papers for a variety of reasons -- find out if you're measuring your content goals correctly....
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Nicole Karlis

December 8, 2014
What's a Content Writing Service? An Overview For Content Marketers

What's a Content Writing Service? An Overview For Content Marketers

We've put together a basic breakdown of what content writing services are and how they can help marketers. ...
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Jacqueline Lee

December 4, 2014
Here's How You Can Publish Your Scripted Content to HubSpot

Here's How You Can Publish Your Scripted Content to HubSpot

Find out all the details about our exciting integration with our friends at HubSpot. ...
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Ryan Buckley

December 2, 2014
Jason Miller of LinkedIn: 2015 Content Predictions & Secrets For Using LinkedIn

Jason Miller of LinkedIn: 2015 Content Predictions & Secrets For Using LinkedIn

We caught up with Jason Miller to talk about emerging trends in content marketing, advice on how to become a thought lea...
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Nicole Karlis

December 1, 2014
Scripted Raises $9 Million Led by Storm Ventures

Scripted Raises $9 Million Led by Storm Ventures

Funding will help Scripted scale to new verticals and expand its writing offering. ...
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Sunil Rajaraman

November 25, 2014
How to Request Edits From Content Writers

How to Request Edits From Content Writers

Miscommunication is often to blame for a disappointing content writing project. For this very reason, it's important to ...
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Jacqueline Lee

November 25, 2014
Seth Godin -- From Marketing Guru to Content Creator

Seth Godin -- From Marketing Guru to Content Creator

Seth Godin's early career as an author and an email marketer gave him incredible insight into the future of web marketin...
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Jack O

November 21, 2014
7 Questions to Ask Yourself Before Joining a Content Writing Service

7 Questions to Ask Yourself Before Joining a Content Writing Service

Consider the following seven questions before you decide to sign up for a content writing service. ...
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Jack O

November 20, 2014
5 Signs You Don't Need Help From Content Writing Services

5 Signs You Don't Need Help From Content Writing Services

Sometimes content writing services aren't the solution to your content problems. If you find yourself in any of these fi...
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Jack O

November 14, 2014
A Day in the Life: Scripted Writer Betsy Stanton on Working for a Content Writing Service

A Day in the Life: Scripted Writer Betsy Stanton on Working for a Content Writing Service

Prolific Scripted writer Betsy Stanton describes the ins and outs of her lifestyle as a freelance writer in the Pacific ...
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Betsy S

November 13, 2014
True or False? 7 SEO Content Myths Explained

True or False? 7 SEO Content Myths Explained

A content marketer's handy guide to SEO truths, half-truths and downright falsehoods. ...
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Nicole Karlis

November 12, 2014
5 Page-Turning Novels to Keep You Entertained This Holiday Season

5 Page-Turning Novels to Keep You Entertained This Holiday Season

These five novels are sure to give you plenty of entertainment during the duller, chillier months leading up to the holi...
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Autumn R

November 11, 2014
Why SEO Experts Are Supporting Original Content Writing

Why SEO Experts Are Supporting Original Content Writing

    SEO experts are now content marketing's biggest advocates. SEO content writing helps you get more traffic and conv...
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Jack O

November 6, 2014