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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
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The Scripted Blog

Systems, strategy, and storytelling for modern content teams

5 Design Concepts Writers Must Learn

5 Design Concepts Writers Must Learn

Content writers are increasingly expected to understand visual and design elements if they want to advance their careers...

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Rose Kivi

July 18, 2014
Canva: What Content Marketers Need to Know About Design [Interview]

Canva: What Content Marketers Need to Know About Design [Interview]

We picked Zach Kitschke's brain to learn more about how content marketers can wow an audience through original design. ...

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Nicole Karlis

July 16, 2014
3 Admirable Traits of The Trendsetters in Content Marketing

3 Admirable Traits of The Trendsetters in Content Marketing

Core characteristics every content marketer should manifest. ...

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Nicole Karlis

July 14, 2014
What's Your Content Strategy's 'Mad Men' Personality?

What's Your Content Strategy's 'Mad Men' Personality?

Which 'Mad Men' character does your content strategy emulate? Take our quiz to find out....

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Nicole Karlis

July 11, 2014
Announcing Scripted Foundation: Why We're Writing for Good

Announcing Scripted Foundation: Why We're Writing for Good

Learn more about how nonprofit organizations can receive free and discounted content. ...

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Sunil Rajaraman

July 10, 2014
What Web Writers Can Learn from Classic Cross-Genre Artists

What Web Writers Can Learn from Classic Cross-Genre Artists

Web writers are increasingly expected to learn multimedia production. Read about these classic artists who worked in mor...

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JD Peterson

July 10, 2014
Best Practices for Job Guidelines

Best Practices for Job Guidelines

Not sure how much information is needed for your job posting guidelines? Here is an example brief. ...

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JD Peterson

July 9, 2014
How Scripted Works With Partners

How Scripted Works With Partners

Partner with Scripted to offer high-quality content to your customers....

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JD Peterson

July 7, 2014
June Writing Contest: My Best (Or Worst) Summer Vacation -- Congrats, John C.

June Writing Contest: My Best (Or Worst) Summer Vacation -- Congrats, John C.

Summer is a season for adventure, fun, love and so much more. We asked our writers to share their best (or worst) summer...

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Nicole Karlis

July 7, 2014
Content Careers: Dayna Rothman on Being a Content Manager

Content Careers: Dayna Rothman on Being a Content Manager

Dayna shares lessons learned from her two years at Marketo, including how she incentivized employees in other department...

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JD Peterson

July 2, 2014
Improve Your Search Rankings by Optimizing Blog Images

Improve Your Search Rankings by Optimizing Blog Images

Give your content a little SEO power boost....

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Jennifer Maxwell

July 2, 2014
Write, Revise, Repeat: Insights from Professor Audrey Bilger

Write, Revise, Repeat: Insights from Professor Audrey Bilger

A Professor of Literature and Faculty Director of the Center for Writing & Public Discourse at Claremont McKenna Col...

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JD Peterson

July 2, 2014
Tiger Tiger: How Scripted's Content Keeps Our Clients' Customers Engaged

Tiger Tiger: How Scripted's Content Keeps Our Clients' Customers Engaged

See how Scripted helped this business grow their traffic and improve their ranking....

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Nicole Karlis

June 25, 2014
[Webinar Recap] How to Create Quality Content & Measure Its Success

[Webinar Recap] How to Create Quality Content & Measure Its Success

Listen to the recording of our latest webinar on how to scale your content efforts and pay attention to key metrics. ...

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Nicole Karlis

June 21, 2014
Writers, Here's 7 Ways to Beef Up Your Blog Posts

Writers, Here's 7 Ways to Beef Up Your Blog Posts

Content needs to stand out. If it doesn't, it's instantly lost to the exabytes of data that form the bottom of the Inter...

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JD Peterson

June 19, 2014

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