The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Where to Place Social Media Share Buttons in Your Articles

Where to Place Social Media Share Buttons in Your Articles

The placement of social sharing buttons has a significant effect on user behavior....
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Frank Jones

March 7, 2014
Creating Content for Audiences of All Ages

Creating Content for Audiences of All Ages

Keeping your audience in mind when creating content helps ensure that they can truly connect with your message. ...
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Jack O

March 5, 2014
March Limerick Contest

March Limerick Contest

We have so many great writers at Scripted Who know limericks are rarely outwitted In honor of St. Pat's And leprechaun h...
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Nicole Karlis

March 5, 2014
My Story: How I Became a Freelance Writer

My Story: How I Became a Freelance Writer

Jack O. fell into freelance writing and it's one of the best decisions he ever made. How I Got My Start I have always be...
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Jack O

March 1, 2014
Should Your Brand Have a Mascot?

Should Your Brand Have a Mascot?

  Mascots have to be unique and relatable in order to appeal to a qualified audience....
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JD Peterson

February 27, 2014
How to Set Expectations in Your Headlines

How to Set Expectations in Your Headlines

There's a time to tease and a time to reveal when it comes to writing good headlines....
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Jack O

February 24, 2014
Creating Effective Content for Different Generations

Creating Effective Content for Different Generations

Writing with emotional authority means knowing where your audience comes from....
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Ciara Antolini

February 21, 2014
Write Wisely: Word Choice and Impact

Write Wisely: Word Choice and Impact

Careful word choice is central to top-notch writing. ...
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Scripted Writers

February 19, 2014
Why I Love Writing: One Scripted Writer's Story

Why I Love Writing: One Scripted Writer's Story

Mary shares how she fell in love with her beloved craft. ...
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Mary B

February 14, 2014
Three Rules to Follow When Writing Good Headlines

Three Rules to Follow When Writing Good Headlines

Headlines can make or break the potential success of your article. ...
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Jack O

February 12, 2014
Webinar Recap: Responding to Clients' Edit Requests

Webinar Recap: Responding to Clients' Edit Requests

Writers, did you miss our webinar? Fear no more, you can catch up on everything here. ...
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JD Peterson

February 12, 2014
Time-Management Strategies: How to Make Time for Writing

Time-Management Strategies: How to Make Time for Writing

These strategies will help you write more effectively and efficiently. ...
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Scripted Writers

February 12, 2014
These Emotions Might Make Your Written Content Go Viral

These Emotions Might Make Your Written Content Go Viral

Is feeling surprised the foundation of viral content -- or is it inspiration? ...
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Jack O

February 11, 2014
How to Evoke Nostalgia Through Your Written Content

How to Evoke Nostalgia Through Your Written Content

When creating quality content, there's plenty to consider. Each piece requires time and expertise, from defining your au...
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Rose Kivi

February 7, 2014
Animals & Content: What's the Deal With Cat Memes?

Animals & Content: What's the Deal With Cat Memes?

There's a right way (and a wrong way) to use cats to increase brand awareness. ...
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Nicole Karlis

February 6, 2014