The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Website Mistakes that Drive Customers Away

Website Mistakes that Drive Customers Away

We've all had the unfortunate experience of finding a perfect product on a not-so-perfect website. After a closer look, ...
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Scripted Writers

August 8, 2013
Using Vine for Content

Using Vine for Content

For those looking for new ways to market your business, Vine - a social media app for creating and sharing video clips -...
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Scripted Writers

July 30, 2013
How to Send an Email that Doesn't Sound Like Spam

How to Send an Email that Doesn't Sound Like Spam

We send and receive many - maybe too many - emails every day. With all this practice, one would hope that the ability to...
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Scripted Writers

July 30, 2013
Easily Create Consistent Content with an Editorial Calendar

Easily Create Consistent Content with an Editorial Calendar

Effective content strategy for online marketing hinges on several factors ( this list from Content Marketing Institute i...
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Scripted Writers

July 25, 2013
3 Professionals to Follow on Twitter

3 Professionals to Follow on Twitter

Regardless of how long you've been using Twitter, you should always keep an eye out for inspirational business professio...
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Scripted Writers

July 17, 2013
Top Tips to Make Your Content Go Viral

Top Tips to Make Your Content Go Viral

Increased competition and changing preferences of target audiences make it challenging to drive content popularity. The ...
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Scripted Writers

July 17, 2013
5 Examples of Bad Responses to Social Media

5 Examples of Bad Responses to Social Media

In today's competitive business scenario, companies work relentlessly to build and sustain their brands. Social media pl...
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Scripted Writers

July 11, 2013
Optimize Your Business, Not Just Your Search Ranking

Optimize Your Business, Not Just Your Search Ranking

As the media landscape becomes increasingly competitive, businesses are being driven to adopt new practices to inform th...
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JD Peterson

July 2, 2013
The Wonders of Vim

The Wonders of Vim

As a software engineer, your choice of development environment will affect your productivity eight hours a day, five day...
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Murad Salahi

January 18, 2013
This, Jen, is the Internet

This, Jen, is the Internet

There's this great show called The I.T. Crowd about three people working in an I.T. department. One of them, in classic ...
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Sara Kendall

December 19, 2012
Startup lessons learned in the 2012 NYC Marathon

Startup lessons learned in the 2012 NYC Marathon

Before Hurricane Sandy hit New York, I expected to run 26.2 miles through all five boroughs of New York City, starting i...
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Ryan Buckley

December 11, 2012
Scripted App for HootSuite

Scripted App for HootSuite

Content automation is made even simpler when scalable content meets a social media management system. This is why we cre...
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Sunil Rajaraman

December 6, 2012
How Your Blog and Social Media Channels Can Work Together

How Your Blog and Social Media Channels Can Work Together

A common problem that arises with potential Scripted clients is they claim that they need a social media strategy. Their...
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JD Peterson

November 26, 2012
A Tale of Two Pitches

A Tale of Two Pitches

I spent two days in Seattle a few months ago for a business trip, and as I walked to the rental car desk I had a realiza...
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Ryan Buckley

November 12, 2012
Good Grammar: An Ancient Art?

Good Grammar: An Ancient Art?

Ancient artifacts are pretty cool. Just take a look at the Dead Sea Scrolls, King Tut's Golden Mask , or China's Terraco...
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Tasia Potasinski

October 30, 2012