The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Personalizing your Marketing Content: The Why and How

Personalizing your Marketing Content: The Why and How

Already, many large e-commerce sites use some form of personalization in their marketing strategy. We've become so accus...
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Scripted Writers

September 19, 2013
Reasons Why Your Marketing isn't Effective and How to Fix It

Reasons Why Your Marketing isn't Effective and How to Fix It

Has your company marketed and marketed, yet business still struggles to see significant positive changes? Then it's time...
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Scripted Writers

September 17, 2013
Using the Consumer's Desires to Your Businesses Advantage

Using the Consumer's Desires to Your Businesses Advantage

When it comes to marketing to an audience that is constantly on the go and always connected through technology, the need...
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Scripted Writers

September 12, 2013
Out of Ideas? How to Create a Content Strategy with Google Trends, Discussions, and Suggestions

Out of Ideas? How to Create a Content Strategy with Google Trends, Discussions, and Suggestions

Content Strategy With Google Trends, Discussions*, and Suggestions Considering that Google has over 5 billion searches p...
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JD Peterson

September 11, 2013
Factors That Can Skew A/B Test Results

Factors That Can Skew A/B Test Results

Conversion rate tests are a crucial way to understand how well a particular website layout will convert compared to a di...
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JD Peterson

September 6, 2013
How to Use Twitter for Customer Service

How to Use Twitter for Customer Service

If the goal of customer service is to be efficient and convenient, then social media is the ideal forum for achieving th...
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Scripted Writers

August 26, 2013
Effective Visual Marketing: Going Beyond Twitter and Facebook

Effective Visual Marketing: Going Beyond Twitter and Facebook

Visual marketing is occupying more and more online territory, and, as a small business owner, you need to respond to thi...
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Scripted Writers

August 26, 2013
Social Psychology and Marketing Tactics

Social Psychology and Marketing Tactics

While it can often be difficult to know exactly why one marketing campaign works and another doesn't, there are plenty o...
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Scripted Writers

August 15, 2013
Creating Optimal Content for Lead Generation

Creating Optimal Content for Lead Generation

Inbound marketing is one of the most effective forms of online advertising - attracting potential leads through publishi...
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Scripted Writers

August 15, 2013
Website Mistakes that Drive Customers Away

Website Mistakes that Drive Customers Away

We've all had the unfortunate experience of finding a perfect product on a not-so-perfect website. After a closer look, ...
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Scripted Writers

August 8, 2013
Using Vine for Content

Using Vine for Content

For those looking for new ways to market your business, Vine - a social media app for creating and sharing video clips -...
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Scripted Writers

July 30, 2013
How to Send an Email that Doesn't Sound Like Spam

How to Send an Email that Doesn't Sound Like Spam

We send and receive many - maybe too many - emails every day. With all this practice, one would hope that the ability to...
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Scripted Writers

July 30, 2013
Easily Create Consistent Content with an Editorial Calendar

Easily Create Consistent Content with an Editorial Calendar

Effective content strategy for online marketing hinges on several factors ( this list from Content Marketing Institute i...
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Scripted Writers

July 25, 2013
3 Professionals to Follow on Twitter

3 Professionals to Follow on Twitter

Regardless of how long you've been using Twitter, you should always keep an eye out for inspirational business professio...
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Scripted Writers

July 17, 2013
Top Tips to Make Your Content Go Viral

Top Tips to Make Your Content Go Viral

Increased competition and changing preferences of target audiences make it challenging to drive content popularity. The ...
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Scripted Writers

July 17, 2013