A weekly recap of the latest content marketing news and tips.
Content Strategies and Tips:
Build Better Buyer Persona: 5 Creative Data Sourcing Ideas – (CMI)
Recovering from Penalties, Penguin, and Panda – (Search Engine Watch)
Social Media Marketing: How Big Data is Changing Everything – (CMSWire)
The 5 Things Every (Great) Marketing Story Needs – (Copyblogger)
Business/VC News:
Content Marketing: 6 Categories VC are Betting On Right Now – (Venture Beat)
A heavily researched article outlining the spectrum of the content marketing industry; featuring recent investments in content amplification, native advertising, content ads, contextual real-time bidding, content marketing services, and consumer content curation tools.
Freelancer.com to IPO, Turns Down $400 Million – (SMH.com.au)
Outbrain Seeks IPO in 2014 – (Globes)
Outbound Marketing In Real Life: