Content Marketing in the News: Week of 9/15

A weekly recap of the latest content marketing news and tips.

Content Strategies and Tips:

Build Better Buyer Persona: 5 Creative Data Sourcing Ideas –  (CMI)

Recovering from Penalties, Penguin, and Panda – (Search Engine Watch)

Social Media Marketing: How Big Data is Changing Everything – (CMSWire)

The 5 Things Every (Great) Marketing Story Needs – (Copyblogger)

Business/VC News:

Content Marketing: 6 Categories VC are Betting On Right Now – (Venture Beat)

A heavily researched article outlining the spectrum of the content marketing industry; featuring recent investments in content amplification, native advertising, content ads, contextual real-time bidding, content marketing services, and consumer content curation tools.

Freelancer.com to IPO, Turns Down $400 Million – (SMH.com.au)

Outbrain Seeks IPO in 2014 – (Globes)

Outbound Marketing In Real Life: