Content Marketing in the News: Week of 9/15

A weekly recap of the latest content marketing news and tips.



Content Strategies and Tips:

Build Better Buyer Persona: 5 Creative Data Sourcing Ideas - (CMI)

Recovering from Penalties, Penguin, and Panda - (Search Engine Watch)

Social Media Marketing: How Big Data is Changing Everything - (CMSWire)

The 5 Things Every (Great) Marketing Story Needs - (Copyblogger)

 

Business/VC News:

Content Marketing: 6 Categories VC are Betting On Right Now - (Venture Beat)


A heavily researched article outlining the spectrum of the content marketing industry; featuring recent investments in content amplification, native advertising, content ads, contextual real-time bidding, content marketing services, and consumer content curation tools.

Freelancer.com to IPO, Turns Down $400 Million - (SMH.com.au)

Outbrain Seeks IPO in 2014 - (Globes)

 

Outbound Marketing In Real Life:

http://youtu.be/aB52dgSezGs