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Content Audit
Audit existing content to find gaps, improve quality, and prioritize updates
Brand Compliance
Keep content aligned with brand voice, style, and governance standards
SaaS
Drive SaaS growth with content built for activation, retention, and scale
Content Strategy
Build a focused content roadmap with clear priorities, channels, and goals
Content Governance
Set rules and workflows to keep content quality and messaging consistent
Social Media
Get social content tailored to each platform, audience, and campaign goal
AEO / GEO
Optimize content for AI answers and generative search discovery
Workflow Optimization
Streamline your content process to ship faster with fewer bottlenecks
eCommerce
Improve product visibility and conversions with ecommerce-focused content
SEO
Create search-optimized content strategies that increase rankings and traffic
Content Repurposing
Turn existing assets into new formats to extend reach and ROI
Performance Analytics
Measure content impact and optimize strategy using performance insights
AI
Use AI-assisted workflows to scale content production with consistency
ABM
Power account-based marketing with targeted content for key accounts
Workflow Integrations
Connect Scripted with your stack to simplify collaboration and delivery
Expert Content
Work with expert writers to produce trusted, high-quality brand content
PR
Support PR campaigns with clear messaging and publish-ready content
Publishing & Promotion
Publish and distribute content efficiently across channels that matter
Industries Down-arrow-black
Agriculture
Art & Design
Automotive
Building Materials
Cannabis
Career
Construction
Counseling
Customer Service
Dental
Education
Energy & Environment
Engineering
Fashion & Beauty
Family Practice
Food & Beverage
Gaming
Health & Wellness
Healthcare
Higher Education
Home & Garden
Human Resources
Injury Law
Interior Design
IT & Security
Insurance
Legal
Manufacturing
Media & Entertainment
Medical Law
Nutrition
Parenting
Payments
Personal Finance
Real Estate
Relationships
Retail & Ecommerce
Religion & Spirituality
Restaurant and Bar
SaaS
Sales
Senior Services
Software
Sports & Fitness
Technology
Transportation & Logistics
Travel
Customers Down-arrow-black
Enterprises
Scale enterprise content programs with governance, quality, and speed
Sales Teams
Create sales content that builds trust and moves prospects to close
Agencies
Deliver client content faster with flexible production and managed workflows
Content Marketers
Plan and produce high-performing content across the full funnel
Media Publishers
Expand editorial output with scalable, publication-ready content support
Brand Managers
Keep every asset aligned to brand voice, tone, and positioning
Small Businesses
Get affordable, high-impact content to grow awareness, leads, and revenue
Performance Marketers
Use conversion-focused content to improve campaign efficiency and ROI
Resources Down-arrow-black
Blog
Read actionable content marketing insights, trends, and practical guides
Blog Ideas
Generate fresh blog topics aligned to your audience and goals
Case Studies
See real customer outcomes and how teams achieved measurable results
Scripted Technology
Explore the platform technology powering quality, speed, and consistency
Competitors
Compare Scripted with alternatives across quality, workflow, and value
Products
Review Scripted products and choose the right fit for your team
Find Writers
Browse vetted writers by expertise, industry, and content format
Content Glossary
Look up key content marketing terms and concepts in plain language
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The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Two Types of Interview Questions

Two Types of Interview Questions

There are really only two types of interview questions: those to which the person asking knows the answer (Why are manho...

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Jacob Kring

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Content Marketing is "The Next Big Thing"

Content Marketing is "The Next Big Thing"

One of the reasons I love working at Scripted is that we are working on solving a massive problem - content generation. ...

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Sunil Rajaraman

October 18, 2012
Why Branding Matters, Now More Than Ever

Why Branding Matters, Now More Than Ever

By Tim Ferk, 99designs Ask any successful business owner, and they'll likely tell you that branding yourself is one of t...

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Scripted Writers

October 17, 2012
How One Word Changed My Outlook on Writing

How One Word Changed My Outlook on Writing

At the beginning of a Rennaissance Lyric class I took, we were asked to choose a literary term and study it throughout t...

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Scripted Writers

October 11, 2012
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Bash is dead... Long live ZSH!

Over the years I've flirted with several different shells. During the 80's on System V I used csh, later I spent years w...

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Sylvain Niles

October 8, 2012
Five Years of Typing Dvorak

Five Years of Typing Dvorak

Painters use lots of brushes. Rock musicians have dozens of guitars. Seamstresses rarely have just one sewing machine. Y...

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Ryan Buckley

October 3, 2012
Grief Bacon and Other Words You Should Know | Scripted

Grief Bacon and Other Words You Should Know | Scripted

As someone who works a lot with the written word, nothing annoys me more than forgetting a specific word or phrase. Even...

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Ciara Antolini

October 2, 2012
If You Build It...

If You Build It...

When we first implemented topic pitching, it seemed like a fairly simple concept: businesses could request that our writ...

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Jacob Kring

September 27, 2012
Lemonade for Business Cards: Your Guide To Crashing Conference Events

Lemonade for Business Cards: Your Guide To Crashing Conference Events

In case you didn't know, Dreamforce (Salesforce's sponsored event) was in San Francisco last week, which means lots of p...

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JD Peterson

September 24, 2012
Nice Guys Finish Last for a Reason

Nice Guys Finish Last for a Reason

I love words. They're everywhere, and each one has an entertaining back-story. Out of the many things I've learned worki...

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Joshua Tobias

August 31, 2012
Tapping in to Your Writer Identity

Tapping in to Your Writer Identity

Summer, or vacation season, is coming to an end, but that doesn't mean you can't give your writing a vacation now (or an...

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Tasia Potasinski

August 25, 2012
Why I learned to program

Why I learned to program

There's been a lot of interesting talk recently about what it means to be "technical." If someone asked me if I'm techni...

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Ryan Buckley

August 24, 2012
The Growth of Content Needs

The Growth of Content Needs

The new HBO series "The Newsroom" features a character (played by Dev Patel of Slumdog Millionaire fame) who performs a ...

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Alan Xu

August 15, 2012
Content Strategy: 5 Strategies Every Business Needs

Content Strategy: 5 Strategies Every Business Needs

All businesses need content to bring in new customers, traffic and sales. Content strategy is the process of developing ...

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Scripted Writers

August 15, 2012
Helping Local Businesses: Crafting Good Follow-Up Emails

Helping Local Businesses: Crafting Good Follow-Up Emails

If you follow today's more popular business blogs, you will read that small business owners typically have to wear a num...

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August 15, 2012

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