The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Grief Bacon and Other Words You Should Know | Scripted

Grief Bacon and Other Words You Should Know | Scripted

As someone who works a lot with the written word, nothing annoys me more than forgetting a specific word or phrase. Even...
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Ciara Antolini

October 2, 2012
If You Build It...

If You Build It...

When we first implemented topic pitching, it seemed like a fairly simple concept: businesses could request that our writ...
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Jacob Kring

September 27, 2012
Lemonade for Business Cards: Your Guide To Crashing Conference Events

Lemonade for Business Cards: Your Guide To Crashing Conference Events

In case you didn't know, Dreamforce (Salesforce's sponsored event) was in San Francisco last week, which means lots of p...
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JD Peterson

September 24, 2012
Nice Guys Finish Last for a Reason

Nice Guys Finish Last for a Reason

I love words. They're everywhere, and each one has an entertaining back-story. Out of the many things I've learned worki...
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Joshua Tobias

August 31, 2012
Tapping in to Your Writer Identity

Tapping in to Your Writer Identity

Summer, or vacation season, is coming to an end, but that doesn't mean you can't give your writing a vacation now (or an...
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Tasia Potasinski

August 25, 2012
Why I learned to program

Why I learned to program

There's been a lot of interesting talk recently about what it means to be "technical." If someone asked me if I'm techni...
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Ryan Buckley

August 24, 2012
The Growth of Content Needs

The Growth of Content Needs

The new HBO series "The Newsroom" features a character (played by Dev Patel of Slumdog Millionaire fame) who performs a ...
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Alan Xu

August 15, 2012
Content Strategy: 5 Strategies Every Business Needs

Content Strategy: 5 Strategies Every Business Needs

All businesses need content to bring in new customers, traffic and sales. Content strategy is the process of developing ...
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Scripted Writers

August 15, 2012
Helping Local Businesses: Crafting Good Follow-Up Emails

Helping Local Businesses: Crafting Good Follow-Up Emails

If you follow today's more popular business blogs, you will read that small business owners typically have to wear a num...
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Scripted Writers

August 15, 2012
The ABC's of Freelance Writing

The ABC's of Freelance Writing

Many people want to be freelance writers, but only some will succeed. What are their secrets? While luck does play a fac...
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Scripted Writers

August 15, 2012
Should Ebooks Be a Part of Your Marketing Strategy?

Should Ebooks Be a Part of Your Marketing Strategy?

Every type of business can benefit from offering ebooks to customers. Ebooks don't have to be hundreds of pages long. Th...
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Scripted Writers

August 15, 2012
Five Benefits to Self-Publishing for Freelance Writers

Five Benefits to Self-Publishing for Freelance Writers

The book publishing industry has come a long way since its inception. For decades, aspiring novelists who hoped to get t...
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Scripted Writers

August 15, 2012
Cool Places to Publish Your Writing

Cool Places to Publish Your Writing

As a freelance writing professional you are always looking for new ways to promote your business. The good thing is that...
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Scripted Writers

August 15, 2012
How to Market Yourself as a Freelance Writer

How to Market Yourself as a Freelance Writer

Freelance writing is an excellent way to earn additional income for anyone who has the ability to write great content. T...
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Scripted Writers

August 15, 2012
Why Hiring Guest Bloggers is a Good Content Strategy

Why Hiring Guest Bloggers is a Good Content Strategy

Blogs are good marketing tools for companies. A relevant and well-written blog increases traffic to a company's website ...
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Scripted Writers

August 15, 2012