Content Marketing News: Week of 9/29

A weekly recap of the latest content marketing and SEO news and tips.

SEO:

Google Authorship: Social and authorship factors will begin to play a larger role in search rankings. Although great quality posts and inbound links will always be essential to ranking well in search, having Google Authorship set up correctly will give you a boost. Here's a detailed article about the importance of Google Authorship and how to get started:

http://www.forbes.com/sites/brentgleeson/2013/09/30/everything-you-need-to-know-about-google-authorship/

Future of Search: Social will influence search, the question is when. As exact match keyword URLs and Title Tags begin to lose their value, these experts weigh in on where they see the world of search heading:

http://moz.com/blog/future-of-search-ranking-factors

Google's Hummingbird Update and What it Means for Mobile SEO: We heard about Google's latest algorithm change, now it's time to act on what that means. Optimizing content and websites for mobile will become increasingly important.

http://www.forbes.com/sites/jaysondemers/2013/10/01/google-hummingbird-a-mobile-content-marketing-strategy-just-became-essential/

Content Marketing:

B2B Website Content Needs Perspective: When re-writing your website content, it's easy to get to focused on "you." Balance your copy to address your audience and help them understand your services:

http://searchengineland.com/b2b-content-strategy-we-ours-and-oh-yeah-you-172436

Free Tool of the Week | UberSuggest: If you're looking to build out your editorial plan and calendar, consider targeting long tail keywords and phrases. Ubersuggest helps you quickly come up with new blog post topics and targeted keywords.

http://ubersuggest.org/