Does your website have a question-and-answer page? If not, it’s likely because you’ve assumed the page is unneeded, just didn’t see the point in creating one, or decided it’s not worth the effort it would take to write it, right?
While a Q&A page isn’t quite as flashy as, say, a services or about page, it’s no less critical to your website.
When done well, a Q&A page can draw more visitors to your page, enhance your UX (a shortened term for user experience), save you money on customer service, and more!
In this post, we’ll consider the benefits of a Q&A and why having a great one is so essential to your site, business, and sales pipeline.
Let’s dive in.
5 Benefits of Great Q&A Content
Whether you’re a new business just looking to make a name for yourself or an established brand, great Q&A pages can benefit your company in some major ways.
Here are a few of the most significant.
1. Improved user experience
No matter how well-organized your site is or how intuitive your product might be, users will always have questions.
And when they do, they’ll go looking for a Q&A page to help them.
By providing a great one, you’re doing a few simple things to improve their experience:
Saving them the time and effort of scrolling through endless website pages to find an answer to their questions
Collecting their questions into a convenient location and providing a centralized dashboard where they can learn more about your offering, product, industry, and more.
Making your site easier for them to navigate and use.
While it may seem like adding a Q&A only means one more page for your users to navigate, a well-written, highly targeted one will make your site easier - rather than harder - for them to use.
Bonus tip: if your FAQ page has more than 10 questions, group them into categories to make it easier for your readers to find what they’re looking for.
2. FAQ pages boost your organic search power
An FAQ page is a great way to provide answers about your specific product, good, or service, and your industry.
Here’s why that’s important:
When you expand your Q&A page to include general questions about your industry or even your competitors, you stand to attract people to your site who are only in the “research” phases of the buyer’s journey.
These people may not know anything about your product, good, or service. All they know is that they found an answer to their general question on your site and clicked through for more.
When you write your FAQ page correctly, it also becomes an excellent way to capture voice search queries (which currently make up an estimated 50% of all search queries). Voice search questions tend to be longer and phrased differently than text searches.
Put simply, great FAQ pages boost your SEO and organic search efforts every step of the way.
3. Q&A content may earn you a featured snippet
Featured snippets are very important in the SEO landscape. Here’s how Backlinko defines them:
Featured Snippets are short snippets of text that appear at the top of Google’s search results to quickly answer a searcher’s query. The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index. Common types of Featured Snippets include definitions, tables, steps, and lists.
And here’s what they look like:
Because featured snippets appear at the top of the SERPs page in “position zero,” they earn much higher click-through rates (about 8.6% of all traffic) than content in other positions and can boost traffic to your website in a big way.
For best results, keep any “featured snippet” content short and authoritative. We recommend limiting your answers to a single paragraph of no more than 40-90 words.
4. Q&A pages can save you money on customer service
Q&A pages provide a single place for customers to find answers to their most common questions and make it less likely that those same customers will feel the need to reach out to your customer service department. When you create and deploy a good FAQ page, it frees your customer service agents up to focus on larger and more pressing queries, and may even allow you to spend less on customer service overall.
Tip: Remember that your FAQ page is meant to add to and supplement your human customer service agents, not replace them. Make sure customers can always contact you easily if they can’t find what they need on the Q&A page.
5. A Q&A page helps you relate to customers
As you create your Q&A page, you naturally put yourself in the position of the customer. As you do, you evaluate your product, goods, and services from their point of view, inherently becoming more acquainted with their experiences.
This can help you become more trustworthy and relatable to your customers.
Put another way, an FAQ page demonstrates to customers you care about helping them find answers to questions. It can also help you create a sense of trust and community for your brand.
When you craft an FAQ page that provides complete answers to common questions, you demonstrate authority and thought leadership in your industry and help your visitors be more confident in your brand.
Scripted: The Writers you Need to Craft Outstanding Q&A Content
Now that we’ve discussed the benefits of Q&A pages, it’s easy to see why they’re so helpful to businesses in all industries and specialties.
If you’re writing a Q&A page for your site, it pays to do it well and to invest in the skilled help you need to create a page that will serve you for years to come.
Here at Scripted, we connect businesses like yours with talented freelance writers in a variety of industries. Ready to learn more or find the perfect writer to knock your Q&A page out of the park?