A standard blog post (550 to 650 words) lets you dive into a topic in a bit more detail than you would be able to with a short blog post. Standard blog posts are short enough to still be mobile-friendly and reader-friendly.
They're also just long enough for you to devote special attention to a topic. You have the opportunity to inject extra value into a post that helps make it unique, shareable, and valuable to readers. With navigational aids such as numbered lists, bullet points and headers, standard blog posts can be informative and engaging.