AI Press Release Generator Tools

Published by Liz Sena on Wednesday, August 9, 2023 in Ai.

 With the promise of AI writing tools, generating content quickly and easily is finally within reach. With the click of a button, your team can spin out a press release to introduce a new product or get an exciting message in front of key stakeholders. Faster than ever before, you can get your announcement out to the press before the day’s news cycle is even over.

AI-generated press releases hold so much potential, but what is the best press release writing tool — and when should you keep humans involved in the process? If you’re looking to revamp your content workflow to get important information out in a fraction of the time, here’s how Scripted can help.

What Is a Press Release Generator?

A press release generator leverages the power of artificial intelligence (AI) to produce a piece of content based on your notes or “prompts.” The thing is, most AI writing tools use a chatbot-like interface, which can make nailing all the details of content writing more difficult for your team.

At Scripted, we’ve combined the power of AI with our 11+ years of experience in the content production business, creating an intuitive and familiar user interface that will help you get quality content faster than ever before.

Instead of spending time trying to master the intricacies of prompt engineering, Scripted’s AI writing tool, called Scripted Copilot, will walk you through a super-short process to collect all the information you need in a content brief. Just insert essential notes, like your company name and primary point, and Scripted Copilot will do the rest.

With AI, you can produce a press release in under three minutes, allowing you to get your news out to your media contacts in no time. Compare that to the multi-day process of working with a writer and one or more editors, and you’ll save hours of time on your content workflow.

Why Use an AI Press Release Generator?

AI press release generators eliminate the time-consuming writing and editing process that traditionally required your business to plan days in advance. When media outlets are waiting to break your story, you’re losing valuable exposure time while you keep them waiting, and that can be especially damaging in a time of crisis.

AI press release generators can give you a piece to use for media coverage in a matter of minutes. However, these high-quality press releases offer more than speed. Using an AI generator, you can:

• Ensure your press release follows the proper template to prevent rejections from editors

• Focus on creating engaging content by fine-tuning the content in real-time using your feedback

• Eliminate inconsistencies by using an AI writer that will not use a personal voice or tone to impact your press release

With an AI tool, the final product is always exactly what you need, so you can reach that end result faster than when working with human writers or editors. That in itself is extremely valuable, especially for small businesses that simply don’t have the capacity to take on another internal project.

Read more: Signs of an Effective Press Release Five Things to Know

How to Create a Press Release Using Scripted Copilot

Scripted Copilot makes it easy to generate a quality press release that addresses all the critical aspects of your announcement. The end result will be perfectly formatted with no grammatical errors, and you can ask for as many changes as you’d like.

1. Insert a Title

The most important step in generating a press release using Scripted Copilot is to choose a descriptive, concise title. This title should sum up the most important aspect of your announcement. With press releases, you always want to avoid being mystifying or using words that could imply different meanings.

If you need help coming up with a title, Scripted also offers an AI-powered headline generator. You can use this to produce a handful of different title suggestions, so you can choose the perfect headline for your press release.

2. Choose a Type

The next step when filling out Scripted Copilot’s content brief is to choose a type of press release. You can stick with the “General” setting, but there are a number of types to choose from that may meet your needs. For instance, you can select award, event, fundraising, or merger.

Choosing a type of press release is not required, but it can get you better results. Scripted Copilot has been extensively trained on the tone and format of these various press release types to streamline the process.

3. Describe the Audience

Another crucial step when preparing to generate your press release is to describe the intended audience. Instead of saying “media outlets” or something general, think of your end reader. Who are your key stakeholders? You may be trying to reach investors, customers, or potential strategic partners.

Thoroughly describing your intended reader will help Scripted Copilot choose the right tone and phrasing for the press release.

4. Provide Key Details

Any specific details you'd like included in the press release should be added in the Key Details section. This might include statistics, dates, company names, product descriptions, pricing, quotes, and so on. There is also an Additional Notes section where you can specify more information about the style, structure, audience, and other details.

5. Fine-Tune and Publish

When you're finished with the content brief, Scripted Copilot will generate your press release in mere seconds. The first draft has already been proofread and checked for errors, ensuring an accurate and original press release that's ready to be published.

If you’d like any changes, simply leave comments on the document and then send it back to Scripted Copilot for instant revisions. Repeat this process until you have the perfect press release, and that’s all there is to do. Just copy/paste and share your press release with your distribution service or media contacts and start circulating your news around the web.

Increase Your Digital Exposure With Scripted

Press releases are one of the most templated pieces of content on the web. They need to follow a specific structure while being completely factual with no fluff and little to no discernible voice. In other words, press releases are the perfect type of content to generate using AI, and you can save so much time by doing so. With that said, humans remain invaluable.

Scripted is the only platform offering both human and AI content writing, giving you the best of both worlds so you don’t have to hop between platforms to fulfill all your content needs. The best part? You can use Scripted’s AI writing tools for no cost, whether or not you’re a current Scripted customer.

Do you want to take Scripted Copilot for a spin yourself and see how quickly it can generate powerful content like press releases for your brand? Sign up for your free account today.