When something notable happens in your business, you want to announce it, whether it is an awesome new hire or the lowdown on an annual event you're sponsoring. However, press releases aren't just about sending something to PRNewswire for media attention. They are also a way for you to market on Facebook, Twitter, and on your blog. A single press release can lead to multiple Twitter, Facebook and website posts, and that can build your SEO and overall web presence.
Press releases are also a great way to appear professional. When customers, clients and job applicants research you, your website gives a good impression if you have a slate of well-written and informative press releases.