The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Could ChatGPT Become an AI Tool for Content Writing Services? Yes, But…

Could ChatGPT Become an AI Tool for Content Writing Services? Yes, But…

ChatGPT’s ability to generate seemingly everything from poems to academic essays has captured the attention of tech jour...
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Matthew Thompson

March 2, 2023
12 Ways to Repurpose Your Evergreen Content

12 Ways to Repurpose Your Evergreen Content

As a marketer, it can be tough to have enough time in the day to produce high-quality content. In between updating websi...
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Nicole Karlis

January 26, 2023
13 Rules to Follow When Writing Headlines

13 Rules to Follow When Writing Headlines

Headlines can make or break your content. Hire a headline writer to write attention-grabbing headlines for all of your c...
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Scripted Writers

January 25, 2023
The Essential Ingredients for Writing a High-Quality Blog Post

The Essential Ingredients for Writing a High-Quality Blog Post

The Essential Ingredients for Writing a High-Quality Blog Post There are few things more satisfying to a writer than cre...
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Nicole Karlis

January 24, 2023
How to Build Authority With SEO Content

How to Build Authority With SEO Content

Search engine optimization, better known as SEO , is a crucial component concerning online visibility — and content is s...
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Emily Chang

January 23, 2023
How to Measure Your White Paper's Success

How to Measure Your White Paper's Success

How to Measure Your White Paper's Success In today's marketing world, you're missing out on invaluable data if you're no...
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Emily Chang

January 18, 2023
Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers

Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers

Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers Looking to grow your audie...
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JD Peterson

January 12, 2023
A Guide to Downloadable Content & Measuring Its Success

A Guide to Downloadable Content & Measuring Its Success

There are many advantages associated with downloadable content. Whether your goal is to generate leads or strengthen bra...
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Scripted Writers

January 11, 2023
Defining Lead Progress & How It Relates to Content Creation

Defining Lead Progress & How It Relates to Content Creation

Tracking lead progress is crucial when your goal is to measure and boost conversion rates. While no magic content strate...
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Nicole Karlis

January 10, 2023
Mighty Meta Tags, How to Use Them, and How to Audit Your Content for SEO Success

Mighty Meta Tags, How to Use Them, and How to Audit Your Content for SEO Success

So you've ordered a blog post , or written your own, and now you have a final draft ready to publish. But what's all thi...
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Scripted Writers

January 5, 2023
How to Create a Content Calendar for 2023 (Including Free Templates!)

How to Create a Content Calendar for 2023 (Including Free Templates!)

Whether you're the lead marketing expert for a large corporation or the sole proprietor of a small blog, you likely have...
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Kevin O'Connor

January 5, 2023
What's an Audience and Why is it Important in Content Creation?

What's an Audience and Why is it Important in Content Creation?

Why reaching and engaging your audience is a key part of your content strategy. Businesses and industries have their obv...
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Nicole Karlis

January 5, 2023
ChatGPT: How It Differs From Other AI Copywriting Tools & How Google Views It

ChatGPT: How It Differs From Other AI Copywriting Tools & How Google Views It

ChatGPT promises to offer AI-generated content that interacts conversationally with real people. While the OpenAI projec...
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Emily Chang

December 19, 2022
Building The Ultimate E-Commerce Landing Page (With Examples)

Building The Ultimate E-Commerce Landing Page (With Examples)

E-commerce plays an increasingly critical role in business success. In recent years, retail e-commerce sales have grown ...
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Emily Chang

December 12, 2022
The Complete Guide to SaaS Content Marketing

The Complete Guide to SaaS Content Marketing

It’s no secret how vital content marketing is in 2023, and many companies worldwide are looking to accelerate their cont...
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Emily Chang

December 6, 2022