The Scripted Blog

Systems, strategy, and storytelling for modern content teams

The 6 Most Important Content Strategy Scoping Questions

The 6 Most Important Content Strategy Scoping Questions

Effective content marketing strategies need to follow emerging trends to reach and convert target audiences. As your bus...
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Emily Chang

December 5, 2022
How to Hire a Content Marketing Consultant

How to Hire a Content Marketing Consultant

Content marketing gives you a hyper-personalized way to connect with your target audience and help consumers make inform...
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Emily Chang

December 2, 2022
Content Marketing Statistics: 2023 Trends & Predictions

Content Marketing Statistics: 2023 Trends & Predictions

As we move into 2023, content marketing is on an exponential rise. A study surveying marketing managers and business own...
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Matthew Thompson

November 21, 2022
How To Do Black Friday & Cyber Monday Right As A Marketer

How To Do Black Friday & Cyber Monday Right As A Marketer

Black Friday is the biggest shopping event of the Christmas holiday season. This year, Black Friday will start on Friday...
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Emily Chang

November 16, 2022
How Google Does and Doesn't Want You to Use Artificial Intelligence

How Google Does and Doesn't Want You to Use Artificial Intelligence

Google sees artificial intelligence as an important tool that can help solve complex problems quickly. Google’s AI platf...
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Emily Chang

November 9, 2022
Gated Content: Does It Work For Lead Generation?

Gated Content: Does It Work For Lead Generation?

Gated content for lead generation is incredibly effective, transforming traffic into leads and leads into sales. However...
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Emily Chang

November 8, 2022
Creating Evergreen Content for your Enterprise Business

Creating Evergreen Content for your Enterprise Business

Creating Evergreen Content for Your Enterprise Business To push your site and your business to its full potential, you m...
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Emily Chang

November 2, 2022
What is A Brand Audit, Why It's Important, and How to Perform One

What is A Brand Audit, Why It's Important, and How to Perform One

What is A Brand Audit, Why You Need One, and How to Perform One Your brand tells your customers everything they need to ...
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Emily Chang

October 11, 2022
The Best Places to Distribute Content for Businesses

The Best Places to Distribute Content for Businesses

Creating top quality content is only one part of a great content marketing strategy. In order to drive traffic and sales...
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Scripted Writers

September 24, 2022
Marketing Agencies: How to Price Your Services

Marketing Agencies: How to Price Your Services

As a new marketing agency, you will experience a variety of challenges. However, the most common question we hear is, “H...
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Kevin O'Connor

September 21, 2022
The Best Writing Platforms for Business

The Best Writing Platforms for Business

Best Writing Platform Landing Page Are you struggling to solve your business's content needs? Scripted can help. With th...
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Ciara Antolini

September 7, 2022
The Beginner's Guide to Market Research

The Beginner's Guide to Market Research

It doesn’t matter who you are or what kind of service or product you have. Market research is the lifeblood of the succe...
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Ciara Antolini

September 1, 2022
Weekly Content Marketing Trends July 27th

Weekly Content Marketing Trends July 27th

Content marketing is an art that transforms itself depending on which trends direct the current. If that's the case, the...
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Ciara Antolini

July 27, 2022
Weekly Content Marketing Trends July 18th

Weekly Content Marketing Trends July 18th

Content marketing is not as easy as it seems, especially when trends keep shifting and there are plenty of marketing upd...
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Ciara Antolini

July 18, 2022
Weekly Content Marketing Trends July 13th, 2022

Weekly Content Marketing Trends July 13th, 2022

Content Marketing Institute’s 12th Annual Report was recently released, ranking the top content marketers' goals as 1) g...
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Ciara Antolini

July 12, 2022